Director, Global Demand Generation

CloudBees

Director Global Demand Generation responsible for demand generation strategy and outcomes for SaaS giant CloudBees. Leading multi-channel campaigns and collaborating with sales and marketing teams to drive pipeline and revenue growth.

Posted 5/5/2026full-timeRemote • 🇺🇸 United StatesLead💰 $175,000 - $195,000 per yearWebsite

About the role

Key responsibilities & impact

Own end-to-end demand generation strategy and outcomes, with direct accountability for top-of-funnel growth and downstream conversion to revenue
Set, track, and report on pipeline KPIs: MQLs, pipeline sourced, pipeline influenced, stage conversion, and cost-per-opportunity, and communicate ROI clearly to leadership
Architect and execute multi-channel campaigns across paid digital (LinkedIn, Google, programmatic), field and virtual events, content syndication, and partner programs
Run ongoing testing, analysis, and optimization: kill what doesn't work, double down on incremental impact, build repeatable playbooks
Build and operate AI-powered demand workflows: programmatic outbound, intent-based targeting, AI-personalized sequences, and automated nurture flows
Develop segmentation and targeting strategies for priority enterprise buyer personas, platform engineers, VP Engineering, CIOs, and DevSecOps leaders, in close partnership with Product Marketing and Sales
Partner with BDR leadership to ensure campaign-to-outbound alignment, providing the messaging frameworks, sequences, and creative air cover needed to run effective outbound plays
Own the marketing-to-sales funnel handoff in collaboration with Revenue Operations

Requirements

What you’ll need

10+ years in B2B SaaS demand generation or integrated marketing, with a clear and provable track record of driving pipeline, not just launching campaigns
Experience running demand gen in an enterprise motion (complex sales cycles, multi-stakeholder buying committees, mid-to-large ACV)
Hands-on paid media management across LinkedIn, Google, and programmatic channels, including budget ownership, ROI tracking, and experimentation
Strong analytical chops: you build your own dashboards, define your own metrics, and make decisions based on evidence. Comfortable with attribution models, funnel reporting, and BI tools
Proficiency with GA4; working knowledge of ABM/intent platforms (Pocus, Clay, UserGems)
Active, practical experimentation with generative AI tools, applied to campaign operations, content, outbound personalization, or workflow automation
Ability to operate with high autonomy: you take a revenue target and reverse-engineer a program, without waiting for a playbook to be handed to you
Excellent written instincts: you can write a sharp ad, brief a creative team, and craft a sequence that converts

Benefits

Comp & perks

Health Insurance
Dental Insurance
Vision Insurance
Short & Long Term Disability
Life Insurance
HSA/FSA
Remote Work Environment
Flexible Time Off
Paid Company Holidays
Parental Leave
Variable Bonus Plan dependent on your role
Stock grant opportunities dependent on your role
401(k) with Company Match

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

demand generationpipeline managementmulti-channel campaignsAI-powered workflowssegmentation strategiesattribution modelsfunnel reportingbudget managementanalytical skillscampaign optimization

Soft Skills

autonomycommunicationcollaborationcreativityanalytical thinkingstrategic thinkingproblem-solvingleadershipadaptabilitywriting skills