Account Based Marketing Lead
Cloud Software Group
full-time
Posted on:
Location Type: Remote
Location: Massachusetts • New Jersey • United States
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Salary
💰 $130,411 - $195,617 per year
Job Level
About the role
- Drive account intimacy using marketing insights
- Develop and execute ABM strategies aligned to GTM objectives
- Build engagement plans using customer behavior data
- Collaborate with marketing teams for messaging improvement
- Monitor performance against KPIs using analytics and reporting
- Conduct market and competitor analysis
- Support audience acquisition for marketing events
Requirements
- Proven experience in account-based marketing and data analysis
- Strong analytical acumen
- Ability to communicate actionable insights to various stakeholders
- Familiarity with digital marketing tools and techniques
- Skills in data modeling and pattern identification
- Collaboration with sales and technical teams
Benefits
- healthcare
- life insurance
- disability benefits
- 401(k) plan and company match
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
account-based marketingdata analysisdata modelingpattern identificationanalyticsreporting
Soft Skills
analytical acumencommunicationcollaboration