Cloud Software Group

Senior Paid Media Specialist

Cloud Software Group

full-time

Posted on:

Location Type: Hybrid

Location: Connecticut • Illinois • United States

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Salary

💰 $110,482 - $165,722 per year

Job Level

Senior

About the role

  • Own paid media strategy for existing Enterprise accounts, aligned to GTM priorities (campaign motions, product initiatives, renewal/upsell support, and sales plays) to drive awareness → engagement → early sales pipeline progression.
  • Translate campaign goals and account segments into channel plans, including always-on programs, bursts, and retargeting sequences.
  • Execute and optimize campaigns across LinkedIn Campaign Manager, Google Ads, and Demandbase, including setup, QA, targeting, pacing, and ongoing optimization.
  • Own budget pacing and allocation decisions; proactively reallocate spend based on performance insights and shifting business priorities.
  • Build and maintain dashboards that connect paid activity to enterprise account outcomes (reach within account lists, engagement, intent lift, site behavior, stage progression, influenced pipeline where measurement allows).

Requirements

  • 7–10+ years of hands-on B2B paid media experience (Enterprise SaaS preferred) or equivalent depth of specialization.
  • Deep hands-on expertise running B2B paid media programs across LinkedIn, Google Ads, and Demandbase.
  • Strong ABM fundamentals: account list targeting, matched audiences, intent/engagement segmentation, retargeting strategy, and suppression logic.
  • Advanced competency in performance reporting and analytics; ability to build dashboards and tell a clear business story.
  • Working knowledge of tracking and measurement: GTM, pixels, conversion events, UTMs, and measurement QA.
  • Proven ability to own budgets, pacing, and optimization decisions with limited oversight.
  • Strong stakeholder management and communication skills, including presenting performance insights and recommendations.
Benefits
  • access to healthcare
  • life insurance and disability benefits
  • 401(k) plan and company match
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
B2B paid mediacampaign optimizationperformance reportinganalyticsaccount-based marketing (ABM)retargeting strategybudget managementtracking and measurementdashboard creationconversion events
Soft Skills
stakeholder managementcommunication skillspresentation skillsstrategic thinkingproblem-solving