Social Media and Content Marketing Manager

CloserStill Media

Social Media & Content Marketing Manager at Trailblazer Summits, developing targeted content for social media channels. Overseeing B2B content marketing initiatives and analyzing performance metrics while collaborating with a dynamic team.

Posted 6/3/2026full-timeHamburg • 🇩🇪 GermanyMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

You conceptualize, create, and publish audience-specific content for our social media channels.
Primarily LinkedIn but also X and Instagram, including editorial planning, community management, and performance analysis.
You develop and manage our content marketing initiatives across the entire B2B customer journey — from awareness through consideration to customer retention — and are responsible for their operational execution across all relevant channels.
You identify relevant topics and trends, independently write technical articles, advertorials, and press releases, and place them strategically in specialist, industry, and leading media.
You test new content and channel formats, contribute creative ideas, and develop innovative approaches to sustainably strengthen our brand perception, visibility, and reach.
You continuously analyze the performance of your activities using defined KPIs such as reach, engagement, traffic, or conversions and derive concrete optimization measures.

Requirements

What you’ll need

You are highly proficient with social media OR you hold a degree in communications, media, marketing, business administration (BWL), or a comparable field.
You have professional experience in social media and/or content marketing — ideally in a B2B environment, but this is not mandatory.
You have a strong sense of language and can prepare complex content clearly, precisely, and in a channel-appropriate manner.
You are well-versed in editorial planning, campaign management, and tools such as ChatGPT, Canva, and common content management systems.
You have initial SEO experience, e.g., through keyword research or content optimization, and have worked with SEO tools like Google Search Console or SISTRIX.
You have experience producing PR content, technical articles, and advertorials and know how to place them professionally in relevant media.
You work in a structured, team-oriented way and communicate effectively; you demonstrate initiative, a passion for innovation, and a strong hands-on mentality.
Very good German and English skills, both written and spoken, complete your profile.

Benefits

Comp & perks

Public transport subsidy / commuter allowance (as required)
Subsidized gym/sports membership
Company-sponsored training and professional development
Company events
Flexible working hours
Remote work option
Free beverages
Employee benefits program
Employee assistance program

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

content marketingsocial media managementeditorial planningcampaign managementSEOkeyword researchcontent optimizationtechnical writingperformance analysisB2B marketing

Soft Skills

communicationteam-orientedinitiativeinnovationstructured workcreativitylanguage proficiencyanalytical thinkingadaptabilityproblem-solving

Certifications

degree in communicationsdegree in mediadegree in marketingdegree in business administration