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Email & CRM Marketing Manager
CloserStill MediaEmail Marketing Manager at Trailblazer Summits executing B2B email strategies for growth. Focused on optimizing customer journeys, campaign performance, and HubSpot integration.
About the role
Key responsibilities & impact- Responsibility for all email marketing activities across our summits
- Build, optimize and scale CRM and email workflows
- Develop high-performing campaigns across the entire customer journey (Lead → Conversion → Retention)
- Operational execution of campaigns (segmentation, delivery, testing, reporting)
- Further development of our automations (lifecycle, nurturing, re‑engagement, upsell)
- Close collaboration with Sales, Marketing and Operations
- Ownership of data quality, segmentation and CRM structure
- Analyze and continuously optimize key KPIs (open rate, CTR, conversion, revenue contribution)
- Develop new ideas, formats and growth approaches in email & CRM marketing
- One focus project: HubSpot integration
Requirements
What you’ll need- At least one year of experience in email marketing / CRM marketing, ideally in a B2B environment (B2B experience is not a must-have)
- Strong hands-on mentality: you implement things yourself and don’t only work conceptually
- Experience with marketing automation tools (ideally HubSpot)
- Understanding of customer journeys, funnel logic and conversion optimization
- Excellent sense for audience communication and copy
- Technical understanding (data, APIs, tracking, integrations)
- Experience with A/B testing and data-driven optimization
- Structured, self-directed way of working
- Willingness to question the status quo and improve processes
Benefits
Comp & perks- Subsidized public transport / commuter allowance (as needed)
- Subsidized gym membership
- Company-sponsored professional development
- Company events
- Flexible working hours
- Work-from-home option
- Free beverages
- Employee benefits programs
- Employee assistance program
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
email marketingCRM marketingcampaign optimizationsegmentationA/B testingdata analysisconversion optimizationmarketing automationcustomer journeyKPI analysis
Soft Skills
hands-on mentalityaudience communicationcopywritingself-directedprocess improvementcollaborationproblem-solvingcreativitystructured workingadaptability