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Marketing Manager
CloserStill MediaMarketing Manager developing and delivering marketing strategies for UK's largest tech trade shows. Collaborating with teams and executing marketing campaigns for successful events.
About the role
Key responsibilities & impact- Work with the Senior Marketing Managers, Group Marketing Manager and Event Director, plus the wider team, to develop and implement marketing strategy, positioning, key messages and product strategy.
- Execute the marketing campaign(s) and report on effectiveness and results, ensuring all elements achieve required performance criteria.
- Work with the sales team to create sales campaigns, focused on both new client growth and increased client retention.
- Develop strategic audience development plans and ensure marketing communications accurately reflect event positioning and key messaging.
- Collaborate with partners to develop marketing campaigns, lead generation strategies and compelling materials for all revenue streams across live and digital products.
- Regularly review marketing plan, response rates/KPI’s, attendee demographics, and industry best practices to ensure marketing efforts are effective and successful, making recommendations and adjustments as appropriate.
- Strategise, manage, and optimise paid media campaigns across various platforms to drive sales inquiries and foster audience interest, ensuring alignment with the show's strategic goals and brand identity.
- Collaborate with an external PR agency to maximise brand exposure and amplify our presence across broadcast and industry media, while ensuring our messaging is coherent and impactful.
Requirements
What you’ll need- Great writing skills
- Ability to produce creative and well-thought-out marketing plans
- Ability to manage multiple projects and deliver on time
- Strong IT skills and systems management (e.g. experience working with CRM and CMS platforms, databases, email marketing and marketing automation software)
- Knowledge of data protection regulations and experience of ensuring compliance in relation to email marketing / data sharing with third parties
- Able to identify search words / key terms to be used in data segmentations based on industry knowledge
- Experienced in devising and implementing digital marketing strategies and campaigns.
- Solid knowledge and experience utilising digital marketing tools (e.g., Google Analytics, Google Ads)
Benefits
Comp & perks- Great writing skills
- Ability to produce creative and well-thought-out marketing plans
- Flexibility to accommodate extended working hours as needed around key show times
- The chance to hone your skills in all aspects of marketing and learn from others
- A genuine opportunity to develop your career, the company is growing quickly
- A fair remuneration package, with a performance-related bonus
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
marketing strategycampaign executionaudience developmentlead generationpaid media campaignsdigital marketing strategiesdata protection regulationsemail marketingmarketing automation
Soft Skills
writing skillscreative planningproject managementtime management