Director, Programmatic & Media Partnerships
ClosedLoop
full-time
Posted on:
Location Type: Remote
Location: Remote • California • 🇺🇸 United States
Visit company websiteSalary
💰 $110,000 - $125,000 per year
Job Level
Lead
About the role
- Lead the development and execution of full-funnel digital media plans, ensuring a seamless connection between awareness, consideration, and performance
- Be hands-on in multiple DSPs (DV360, StackAdapt, Trade Desk), with deep expertise in programmatic buying—from establishing a strategic approach to implementation to optimization
- Bring a strong POV on how brand awareness fuels performance, balancing short-term conversion goals with long-term brand equity
- Identify new channels and partnerships that drive performance and align with client objectives
- Aggressively monitor and optimize performance, flagging peaks and declines and spinning up resolutions
- Work with complex data sets to analyze campaign performance, uncover insights, and drive optimizations
- Define and manage measurement/attribution strategies—including MMM (Marketing Mix Modeling), MTA (Multi-Touch Attribution), and incrementality testing
- Partner with analytics teams to develop frameworks that connect media investment to business outcomes
- Work collaboratively with subject matter experts across search, social, and analytics to ensure media strategy is fully integrated
- Partner with internal teams and external vendors to innovate, test, and scale new media approaches
- Serve as a trusted advisor to senior clients and C-suite executives, articulating strategies and insights with clarity and conviction
- Lead media strategy in new business pitches, bringing a sharp, compelling POV on how we drive impact
- Advocate for holistic, full-funnel media strategies, ensuring clients understand the interplay between upper-funnel awareness and lower-funnel performance
- Drive innovation in channel mix, targeting, and measurement, constantly refining our approach based on data and emerging trends
Requirements
- Expert-level proficiency in programmatic media buying across multiple DSPs including DV360, StackAdapt, and Trade Desk
- Broad fluency in digital channels—including native, influencer, CTV/OTT, content syndication, and publisher-direct
- A strong understanding of full-funnel planning—balancing brand-building with performance marketing
- High-level analytical skills, with the ability to interpret multiple data sources and derive insights
- Experience setting up and managing MMM, MTA, or other attribution solutions to measure true media impact
- Exceptional presentation and storytelling skills—able to articulate ideas persuasively both on paper (decks/memos/sheets) and in a room
- Client-facing leadership experience, with a track record of selling through strategies to executive stakeholders
- A business-minded, entrepreneurial approach—you see the opportunities before they’re pointed out and make them happen
- Experience working cross-functionally with creative, data, and tech teams to bring media strategies to life
Benefits
- Competitive salary
- Unlimited time-off policy
- Medical, dental, and vision coverage plus 401(k) matching and Flexible Spending Account (FSA)
- Remotely work for a company that was built for remote work
- Work with top-tier clients
- Great colleagues who value teamwork, skill, and ability more than fancy rhetoric
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
programmatic media buyingMMM (Marketing Mix Modeling)MTA (Multi-Touch Attribution)data analysiscampaign performance optimizationattribution solutionsdigital media planningfull-funnel planningchannel mix innovationtargeting strategies
Soft skills
analytical skillspresentation skillsstorytelling skillsclient-facing leadershipentrepreneurial approachcollaborationstrategic thinkingcommunication skillspersuasive articulationproblem-solving