Product Marketing Manager – Enterprise

Cloaked

Product Marketing Manager building performance and brand marketing strategies for the enterprise vertical at Cloaked. Own the demand generation and event marketing, working closely with sales and product teams.

Posted 7/27/2026full-timeNew York City • New York • 🇺🇸 United StatesMid-LevelSenior💰 $150,000 - $175,000 per yearWebsite

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Own demand generation for the enterprise ICP - ABM, paid, content syndication, webinars, and the "Bring Cloaked to Work" motion - against the CISO buyer persona, and own the MQL → SQL handoff with sales.
Build the repeatable enterprise marketing playbook from scratch - messaging, channels, event motion, nurture, and enablement - documented so it scales beyond one person.
Own the enterprise event calendar end-to-end - security shows (RSA, Infosec, regional CISO summits), booth, speaking, sponsorships, field dinners, and follow-up.
Run both the performance execution and the brand/credibility layer - thought leadership, case studies, and a vertical brand that keeps Cloaked's non-fear-based voice in the security buying room.
Partner tightly with sales (battlecards, one-pagers, decks, objection handling) and with enterprise product/engineering (feedback loop, launch support).

Requirements

What you’ll need

4–5 years in enterprise / B2B marketing combining demand gen and product/brand marketing; security, privacy, HR-tech, or fintech a strong plus.
A proven zero-to-one builder - you've stood up a marketing motion from scratch, not just operated an established one.
You've owned an enterprise event program (sponsorship through sourced pipeline) and can quantify the return.
You've marketed to a technical/security buyer (CISO, IT) and ideally a second economic buyer (HR / benefits).
Pipeline-literate and tactical: you think in MQL/SQL/opportunity terms, partner tightly with sales, and are hands-on with execution.
Comfortable being the enterprise marketing function of one inside a small, consumer-heavy team.
Fluent with AI tooling for drafting, research, and productivity.
Bonus: documented a repeatable playbook others could run, or shipped enablement (battlecards, case studies, decks) credited by sales with helping close.

Benefits

Comp & perks

401K
Top of the line Health, Dental, and Vision benefits
Flexible work arrangements
Home office stipend
New company laptop and other tech depending on the role
Competitive PTO
Monthly health stipend
Late Night Meals
Professional Growth opportunities through an unlimited professional development fund and attending conferences and industry events.