Demand Generation Manager

Clio - Cloud-Based Legal Technology

Demand Generation Manager managing multi-channel demand generation programs in the Spanish market. Driving growth through strategic planning, campaign execution, and performance analysis.

Posted 7/8/2026full-timeRemote • 🇪🇸 SpainMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Develop and own Clio's demand generation strategy for the Spanish market, identifying the channels and programs that will unlock the biggest growth.
Set targets and budget allocation across paid search, paid social, webinars, and events, and be accountable for performance against them.
Analyse the Spanish market and legal industry landscape to shape messaging, targeting, and campaign priorities.
Build the annual and quarterly demand gen plan for Spain in partnership with the broader EMEA marketing and sales leadership.
Lead the execution of integrated, multi-channel campaigns across paid search (Google Ads), paid social (LinkedIn, Meta), webinars, and events.
Own the relationship with external paid media agencies, setting strategy and holding them accountable for delivery and performance.
Direct A/B testing programs across creative, copy, and landing pages, and use results to keep sharpening the approach.
Partner with Content, Design, and Product Marketing to make sure campaign assets land with the right audience and message.
Own reporting on pipeline contribution, CPL, conversion, and other key demand gen metrics for Spain.
Build and maintain dashboards in Salesforce and Looker that give leadership visibility into what's working.
Turn performance data into a clear point of view on where to double down and where to pull back.
Report regularly to EMEA marketing leadership on progress against targets.
Work closely with Sales and Customer Success on lead flow, follow-up, and feedback loops.
Represent the Spanish market's needs in broader EMEA marketing planning.
Build relationships with in-market stakeholders to keep campaigns grounded in what the Spanish legal market actually needs.
Manage cross-functional relationships with Sales, Content, Design, Product Marketing, and Revenue Operations.
Build and maintain the campaign calendar and roadmap for Spain.
Represent Spain's needs and opportunities within the broader EMEA marketing strategy.

Requirements

What you’ll need

4+ years of experience in demand generation, growth marketing, or campaign management, ideally in a fast-paced B2B SaaS environment.
Experience working in or with the Spanish market specifically.
Proven experience managing paid media channels (Google Ads, LinkedIn Ads, Meta Ads) at a strategic level.
Experience managing external agencies or vendors, including holding them accountable to targets.
Strong analytical skills and experience using data to shape marketing strategy.
Ability to plan, prioritise, and execute multiple projects simultaneously.
Strong communication and stakeholder management skills, with the ability to influence cross-functionally.

Benefits

Comp & perks

Competitive, equitable salary.
Top-tier medical and dental coverage at preferred employee pricing for you and your family, with access from Day 1.
Clio offers a flexible hybrid work environment with intentional in-person gatherings to build connection.
23 Days Paid Time Off + Company Observed Holidays including short Fridays as well as a summer schedule for work-life balance.
Professional development and growth options.
Pet friendly workspace in our Barcelona office.
Company events and social-impact programs that reinforce our shared values, community, and culture.
Clioversary recognition program with special acknowledgement at 3, 5, 7, and 10 years.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Demand GenerationCampaign ManagementGoogle AdsLinkedIn AdsMeta AdsA/B TestingData AnalysisBudget AllocationPerformance ReportingLead Flow Management

Soft Skills

CommunicationProject ManagementInfluencing Skills