Develop & Own Enterprise Paid Media Strategy: Design, build, and execute a comprehensive paid media strategy from the ground up, focused on acquiring and engaging enterprise law firms (200+ lawyers).
Hands-On Channel Management: Directly manage and optimize campaigns across key B2B channels, with a primary focus on Display, Out-of-Home (OOH), LinkedIn Ads, and Google Ads (SEM).
Drive Account-Based Marketing (ABM) Initiatives: Partner with the enterprise team to launch and scale targeted advertising campaigns against a named list of high-value accounts, ensuring our messaging reaches key decision-makers.
Collaborate for Success: Serve as the key performance marketing partner to enterprise sales and marketing teams.
Analyze & Report on What Matters: Go beyond traditional lead metrics. You will measure, analyze, and report on campaign performance with a focus on enterprise-level outcomes: target account engagement, marketing-sourced pipeline, and revenue influence.
Budget & Optimize: Manage a significant advertising budget, ensuring efficient allocation of resources to drive maximum impact and return on investment.

Requirements

7-10+ years of hands-on performance marketing experience in an Enterprise B2B SaaS environment.
An understanding of what differentiates enterprise from SMB marketing (longer cycles, more stakeholders, higher stakes) and proven experience building campaigns that influence a buying committee (not just generate leads).
Deep, practical experience with Account-Based Marketing strategy and execution, using platforms like 6sense, Demandbase, or ZoomInfo to target and engage high-value accounts.
Deep technical knowledge of building and scaling complex LinkedIn campaigns using custom audiences and ICP targeting.
Comfort using tools such as Google Analytics 4, Salesforce, and data visualization platforms to uncover insights and inform strategy.
A track record of successfully navigating high-growth or high-ambiguity environments with minimal direct supervision.
A bias for action — you move fast and know when to take initiative versus when to pause and check in.
A collaborative mindset and the ability to work with and read cross-functional stakeholders well (particularly sales), build trust quickly, and bring people along the journey of shifting and competing priorities.
Executive presence and comfort presenting to and fielding questions from senior leadership.

Benefits

Competitive, equitable salary with top-tier health benefits, dental, and vision insurance
Hybrid work environment, with expectation for local Clions (Vancouver, Calgary, Toronto, Dublin and Sydney) to be in office minimum twice per week.
$2000 annual counseling benefit
RRSP matching and RESP contribution
Clioversary recognition program with special acknowledgement at 3, 5, 7, and 10 years

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

performance marketingAccount-Based Marketingcampaign managementB2B marketingdata analysisbudget managementtarget account engagementrevenue influenceLinkedIn campaign managementGoogle Ads

Soft Skills

collaborationinitiativeexecutive presencetrust buildingcross-functional communicationadaptabilityproblem-solvingstakeholder managementstrategic thinkingleadership