Content Marketing Manager

• Develop and lead our International content strategy, working closely with other members of the regional marketing teams
• Establish and curate relevant thought leadership themes to inform our messaging across various campaigns
• Own our content distribution strategy to maximise our reach in key markets
• This includes working with our law society and media partners to find creative ways to leverage their channels for content distribution
• Manage a team of freelance writers to produce content, supporting them with detailed briefings, tone of voice and style guidelines and competitive keyword research
• Tell the stories of Clio and our customers through a variety of content mediums including: case studies, testimonials, and video success stories
• Monitor performance and regularly identify and prioritise opportunities to update existing content and core site pages to increase competitiveness in search results
• Work with our in-house digital strategy team and SEO agency to develop demand generation strategies based on search volume data, competitiveness, and relevance to Clio’s brand and business goals
• Continually review and refresh our keyword research within International to support our content strategy and share these findings and insights with the wider team
• Inform and support our PR strategy by enabling the PR team with clear messaging, positioning, and timely content aligned with key business themes and campaigns
• Craft and develop go-to-market (GTM) messaging aligned to our through-the-funnel campaign content, ensuring consistency and clarity across awareness, consideration, and conversion-focused materials
• Partner with the EMEA growth marketing team to create content plans and engagement initiatives for our core segments
• Support our product marketing team in localising and creating content for feature releases in the EMEA region
• Support our backlink strategy by working with other teams on opportunities to promote content and drive links.

Senior Content Marketing Manager, EMEA

Senior Editor, Content