Senior Web Marketing Manager

Climb Channel Solutions NA

Senior Web Marketing Manager responsible for web experience strategy and optimization. Driving digital marketing for B2B SaaS in a global team.

Posted 7/9/2026Verified active Jul 25, 2026, 12:39 AMfull-timeRemote • 🇺🇸 United StatesSenior💰 $120,000 - $150,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in digital marketing strategies, particularly in B2B SaaS and cybersecurity, with a focus on persona-based marketing and multi-stakeholder buyer journeys. Proficient in defining KPIs, building dashboards, and leveraging SEO, AEO, and GEO for enhanced web performance.

Highest-signal resume keywords

Digital/Web MarketingB2B SaaS ExperienceSEO, AEO, GEO ExpertiseCross-Functional PartnershipData-Driven Mindset

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Persona-Based MarketingMulti-Stakeholder Buyer JourneysWeb Performance ReportingConversion OptimizationTechnical Requirement Translation

Soft Skills

Cross-Functional CommunicationStrategic Development

Tools & Technologies

CMS PlatformsA/B Testing ToolsSEO ToolsAEO Tools

Industry Keywords

CybersecurityDemand GenerationProduct MarketingBrand Marketing

Tech Stack

Tools & technologies

Cyber Security

About the role

Key responsibilities & impact

Define the structure, journey logic, and standards across the website
Own how effectively pages convert and engage
Own how the brand gets found across traditional search and AI-driven discovery
Develop the strategy, requirements, and briefs for internal teams
Partner closely with Product Management, Product Marketing, Solution Marketing, Customer Marketing, Brand, Demand Gen, and Sales
Define KPIs, build dashboards, and report on web performance

Requirements

What you’ll need

7+ years in digital/web marketing, ideally in B2B SaaS or cybersecurity
Strong grasp of persona-based marketing and multi-stakeholder buyer journeys
Proven experience directing or briefing development and design teams
A track record of cross-functional partnership with Product, Product/Solution Marketing, Brand, Demand Gen, and Sales
Strong command of search visibility across SEO, AEO, and GEO
Fluency with the modern web marketing stack (CMS platforms, A/B testing tools, SEO/AEO tooling)
Ability to translate business goals into clear technical and design requirements
A data-driven mindset paired with strong cross-functional communication

Benefits

Comp & perks

Healthcare insurance
Pension/retirement matching
Comprehensive life insurance
Employee assistance program
Time off plans
Paid company holidays
Meaningful work
Culture of innovation
Great career progression