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Senior Web Marketing Manager
Climb Channel Solutions NASenior Web Marketing Manager responsible for web experience strategy and optimization. Driving digital marketing for B2B SaaS in a global team.
Tech Stack
Tools & technologiesCyber Security
About the role
Key responsibilities & impact- Define the structure, journey logic, and standards across the website
- Own how effectively pages convert and engage
- Own how the brand gets found across traditional search and AI-driven discovery
- Develop the strategy, requirements, and briefs for internal teams
- Partner closely with Product Management, Product Marketing, Solution Marketing, Customer Marketing, Brand, Demand Gen, and Sales
- Define KPIs, build dashboards, and report on web performance
Requirements
What you’ll need- 7+ years in digital/web marketing, ideally in B2B SaaS or cybersecurity
- Strong grasp of persona-based marketing and multi-stakeholder buyer journeys
- Proven experience directing or briefing development and design teams
- A track record of cross-functional partnership with Product, Product/Solution Marketing, Brand, Demand Gen, and Sales
- Strong command of search visibility across SEO, AEO, and GEO
- Fluency with the modern web marketing stack (CMS platforms, A/B testing tools, SEO/AEO tooling)
- Ability to translate business goals into clear technical and design requirements
- A data-driven mindset paired with strong cross-functional communication
Benefits
Comp & perks- Healthcare insurance
- Pension/retirement matching
- Comprehensive life insurance
- Employee assistance program
- Time off plans
- Paid company holidays
- Meaningful work
- Culture of innovation
- Great career progression
ATS Keywords
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Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
Persona-Based MarketingMulti-Stakeholder Buyer JourneysWeb Performance ReportingConversion OptimizationTechnical Requirement Translation
Soft Skills
Cross-Functional CommunicationStrategic Development