Climb Channel Solutions NA

Senior Marketing Manager, Demand Generation

Climb Channel Solutions NA

full-time

Posted on:

Location Type: Remote

Location: United States

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Job Level

Senior

Tech Stack

Cyber Security

About the role

  • Own execution of demand generation campaigns across key channels, including: Email marketing (promotional, nurture, lifecycle), Webinar and virtual event marketing, Paid media (search, social, display, retargeting)
  • Translate integrated program strategies into detailed execution plans, timelines, and channel tactics.
  • Ensure campaigns are launched on time, on budget, and with high quality.
  • Own email strategy execution, including segmentation, cadence, testing, and optimization.
  • Partner with Marketing Ops to manage marketing automation workflows, lead scoring, and routing.
  • Manage paid media execution, either directly (6Sense) or through agency partners.
  • Optimize targeting, creative, bidding, and budget allocation to maximize pipeline ROI.
  • Own webinar demand execution, including promotion strategy, registration conversion, attendance optimization, and follow-up.
  • Lead a team of Campaign Managers
  • Track and report on channel-level and campaign performance, including engagement, MQLs, pipeline, and ROI.
  • Maintain dashboards and regular reporting cadences in partnership with Marketing Ops.

Requirements

  • 5-7 years of experience in B2B demand generation or digital marketing, preferably in a SaaS environment.
  • Deep hands-on experience with email marketing, webinars, and paid media execution.
  • Strong command of marketing automation platforms (e.g. HubSpot, 6 Sense, OpenPrise) and paid media platforms.
  • Proven ability to optimize campaigns based on performance data and experimentation.
  • Highly organized executor with strong project management skills.
  • Excellent communication and executive presentation skills.
  • Exceptional organizational skills, with the ability to manage multiple workstreams and competing priorities with ease.
  • Strong B2B marketing background within the technology sector; cybersecurity experience is a strong advantage.
  • Confident working with marketing data, performance metrics, and systems to drive decision-making and continuous improvement.
Benefits
  • Healthcare insurance
  • Pension/retirement matching
  • Comprehensive life insurance
  • Employee assistance program
  • Time off plans
  • Paid company holidays
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
demand generationemail marketingwebinar marketingpaid media executioncampaign optimizationlead scoringmarketing automationproject managementperformance metricsdata analysis
Soft Skills
organizational skillscommunication skillsexecutive presentation skillsteam leadershipmulti-taskingattention to detailstrategic thinkingcollaborationproblem-solvingtime management