
Director, Marketing Programs
Climb Channel Solutions NA
full-time
Posted on:
Location Type: Remote
Location: United States
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Job Level
About the role
- Own the end-to-end strategy for integrated marketing programs across the customer lifecycle, including: Buyer-need–based programs, Product- and solution-based programs, Account-Based (ABX/ABM) programs, Lead lifecycle and nurture-based programs.
- Translate company, product, and revenue priorities into clear program frameworks with defined goals, audiences, messaging themes, and success metrics.
- Build repeatable, scalable program blueprints that can be deployed across North America and international regions.
- Lead and coach a team of Program Managers.
- Partner closely with Product Marketing and Marketing Communications to align programs to positioning, messaging, and go-to-market motions.
- Collaborate with Sales, Sales Development and Rev Ops to ensure programs align with sales motions, account strategies, and revenue targets.
- Define program-level KPIs across the funnel, including engagement, pipeline contribution, and revenue impact.
- Analyze performance trends to inform optimization, prioritization, and future program investment.
- Establish program governance, documentation, and processes to ensure clarity, consistency, and scalability.
Requirements
- 10+ years of experience in B2B marketing, with 5+ years in leadership.
- Deep and demonstratable expertise in integrated campaign or program strategy in a SaaS environment, with an ability to turn insights into actionable plans.
- Proven experience designing customer-centric, multi-channel marketing programs tied to pipeline and revenue outcomes.
- Strong understanding of ABX/ABM strategy and lifecycle marketing.
- Excellent strategic thinking and storytelling skills, with the ability to translate insights into clear program direction.
- Highly collaborative leader with experience influencing cross-functional stakeholders.
- Exceptional Communication: Ability to articulate complex ideas clearly and persuasively, influencing change across the organization.
- Analytical and Results-Oriented: Proficient in leveraging data to optimize campaigns and make strategic decisions, with a strong focus on performance accountability.
- Innovative Thinking: In-depth knowledge of campaign development best practices and a growth mindset to drive continuous improvement in a dynamic environment.
Benefits
- Healthcare insurance
- Pension/retirement matching
- Comprehensive life insurance
- Employee assistance program
- Time off plans
- Paid company holidays
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
integrated marketing programscampaign strategycustomer lifecycle marketingmulti-channel marketingprogram governanceKPI definitiondata analysisperformance optimizationSaaS marketingABX/ABM strategy
Soft Skills
strategic thinkingstorytellingcollaborationinfluencing stakeholderscommunicationanalytical skillsresults-orientedinnovative thinkingleadershipcoaching