Marketing Manager
Climb Channel Solutions NA
full-time
Posted on:
Location Type: Remote
Location: Germany
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Tech Stack
About the role
- Responsible for defining and executing the regional marketing plan, across the breadth of the marketing mix, to drive new business acquisition, engagement and customer adoption in line with the regional needs following the revenue waterfall.
- Drive joint planning with regional sales and channel leadership to determine investment priorities.
- Develop and manage the regional marketing budget, measuring and optimizing marketing programs to ensure activities are effective, efficient, and demonstrate desired ROI.
- Coordinate a calendar of content, campaigns and other programs across marketing channels to deliver predictable lead generation and progression through funnel stages toward close.
- Localise existing campaigns and create new, local initiatives to increase revenue opportunities in the region.
- Lead the channel marketing strategy and collaborate with focused distributors to enable partners and generate channel sourced business.
- Set the regional events strategy and work with the events team to build presence at conferences and speaking events that will help drive leads and brand awareness.
- Track and report on:
- o Campaign performance and ROI
- o Lead and trial generation
- o Performance against waterfall
- o Budget
Requirements
- 7+ years marketing experience, including 3+ years in management roles in high-growth technology companies and with people leadership experience.
- Solid marketing campaign management background within the B2B technology industry. Cybersecurity sector experience is a plus.
- Experience across marketing disciplines, particularly end user demand generation, digital, events, PR and communications. Channel marketing experience is a plus.
- Strong ability to define local marketing strategy while also driving exceptional execution.
- Experience working in a global marketing team.
- First-class presentation and communication skills, able to liaise effectively with customers, partners and colleagues at all levels.
- Able to work in a matrix environment, show initiative and forge strong relationships both internally and externally.
- Strong budget management and marketing measurement skills.
- Bachelor-level degree in Marketing is a plus.
- Salesforce experience required. HubSpot experience is a plus.
- Fluent English Speaker (both writing and speaking).
Benefits
- healthcare insurance
- pension/retirement matching
- comprehensive life insurance
- employee assistance program
- time off plans
- paid company holidays
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
marketing campaign managementdemand generationdigital marketingevent marketingpublic relationscommunicationsbudget managementmarketing measurementlocal marketing strategylead generation
Soft Skills
people leadershippresentation skillscommunication skillsrelationship buildinginitiativecollaborationexecutionmatrix environment adaptabilitycustomer engagementpartner engagement
Certifications
Bachelor's degree in Marketing