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Audience Acquisition Executive
Climate ActionWorks on audience acquisition for sustainability events while engaging stakeholders and managing communications. A position suited for proactive individuals passionate about climate action.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in executing targeted audience acquisition campaigns and optimizing multi-channel strategies to enhance delegate registration and engagement. Proficient in data analysis and CRM management to drive effective communication and improve performance metrics.
Highest-signal resume keywords
Audience Acquisition CampaignsCRM ManagementData AnalysisEngagement Metrics TrackingEvent Communication Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
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Hard Skills
Email MarketingLinkedIn CampaignsData-Driven RecommendationsKPI MonitoringAudience SegmentationPerformance ReportingConversion Rate OptimizationPre-Event EngagementInvitation ManagementRSVP Tracking
Soft Skills
Relationship BuildingCollaborationProfessional CommunicationResponsivenessProblem Solving
Tools & Technologies
CRM PlatformsEvent PlatformsEmail Marketing ToolsAnalytics SoftwareSocial Media
Industry Keywords
Sustainability ProfessionalsDelegate RegistrationAudience EngagementEvent PortfolioCampaign Optimization
About the role
Key responsibilities & impact- Support the full audience journey from outreach and invitations through to registration and attendance.
- Help deliver a seamless, high-quality experience for our global community.
- Play a key role in growing and engaging our network of 120K+ sustainability professionals by identifying new audiences, managing communications, and building strong relationships across our events portfolio.
Requirements
What you’ll need- - Execute targeted audience acquisition campaigns across email, LinkedIn, CRM platforms, and partner channels to drive qualified delegate registration
- - Support the planning and optimisation of multi-channel delegate acquisition campaigns, using data and insights to improve performance and delegate (including VIP guesting) conversion rates
- - Assist in managing the registration journey, including sending out invitations, RSVP tracking, confirmations, and pre-event engagement communications
- - Monitor campaign and registration performance against KPIs, identifying trends and making data-driven recommendations to improve results
- - Segment and maintain delegate data within CRM systems to enable effective targeting, personalisation, and reporting
- - Create and schedule compelling audience communications, including invitations, reminders, and pre-event content
- - Track, analyse and report engagement metrics (open rates, click-through rates, conversion) to continuously refine outreach strategies
- - Collaborate with marketing, production, and commercial teams to align audience targeting with event positioning and value propositions
- - Manage inbound enquiries and delegate communications, ensuring a professional and responsive experience
- - Support onboarding of delegates onto event platforms to increase engagement and networking participation
- - Contribute to post-campaign and post-event analysis, including performance reporting, attendance tracking, and audience insights
Benefits
Comp & perks- - 23 days annual leave plus bank holidays
- - 10 flexible remote working dates after probation
- - Hybrid working arrangement between our WeWork offices in Victoria and remote with three days working in our office weekly (Typically Monday, Wednesday, Thursday)
- - Generous and achievable bonus scheme
- - Ethical pension plan with the People's Pension
- - WeWork wellbeing benefits, such as yoga sessions and meditation
- - Barista, community bar, table tennis, showers, and ability to bring your pet to work
- - Benenden Health Scheme applicable after probation
- - Opportunity to work with globally recognised sustainability and climate leaders
- - Join a rapidly growing, mission-led company, making a positive impact on our planet