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Paid Media Manager
Clients Blackbox, Inc.Senior Paid Media Strategist at Clients Blackbox managing Meta advertising for financial advisors. Leading strategy, optimizing campaigns, and owning client relationships in a growth-focused environment.
About the role
Key responsibilities & impact- Own client accounts and serve as the primary point of contact
- Run bi-weekly client calls to review performance, discuss strategy, and align on next steps
- Send bi-weekly performance reports 24 hours before scheduled calls
- Build trust and relationships that drive renewals and referrals
- Build, launch, and optimize Meta advertising campaigns focused on lead generation and appointment booking
- Manage campaign budgets, audience targeting, bid strategies, and creative testing
- Monitor daily performance and make adjustments to hit cost per appointment targets
- Troubleshoot underperforming campaigns and develop intervention strategies
- Write ad copy and video sales letter scripts for financial services audiences
- Develop hooks, angles, and messaging variations for testing
- Collaborate with video editors on creative production
- Use AI tools to accelerate copywriting while maintaining quality
- Set up tracking, pixels, and conversion events
- Configure Calendly integrations, Zapier automations, and lead routing
- Troubleshoot technical issues between ad platforms and client systems
Requirements
What you’ll need- 5+ years of experience in paid media, specifically Meta advertising
- Experience managing multiple client accounts simultaneously
- Proven track record of hitting performance targets and retaining clients
- Strong copywriting skills with ability to write compelling ad copy and scripts
- Experience with conversion tracking, pixels, and basic marketing automation
- Preferred Experience
- Experience in the financial services vertical. Understanding of lead generation and appointment-setting campaigns. Familiarity with video sales letter marketing methodology. Experience with high-ticket, considered purchase funnels.
Benefits
Comp & perks- Paid Time Off (Vacation, Sick & Public Holidays)
- Training & Development
- Work From Home
- Flexible Schedule
- Performance Bonus
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
Meta advertisingcopywritingconversion trackingaudience targetingbid strategiescampaign optimizationperformance reportingcreative testinglead generationappointment booking
Soft Skills
relationship buildingcommunicationstrategic thinkingproblem-solvingcollaboration