Paid Media Lead

Clients Blackbox, Inc.

Senior Paid Media Strategist leading Meta advertising campaigns for financial advisors at a performance marketing agency. Owning client accounts and driving lead generation and appointment setting strategies.

Posted 5/25/2026full-timeRemote • 🇺🇸 United StatesSeniorWebsite

About the role

Key responsibilities & impact

Own client accounts and serve as the primary point of contact
Run bi-weekly client calls to review performance, discuss strategy, and align on next steps
Send bi-weekly performance reports 24 hours before scheduled calls
Build trust and relationships that drive renewals and referrals
Build, launch, and optimize Meta advertising campaigns focused on lead generation and appointment booking
Manage campaign budgets, audience targeting, bid strategies, and creative testing
Monitor daily performance and make adjustments to hit cost per appointment targets
Troubleshoot underperforming campaigns and develop intervention strategies
Write ad copy and video sales letter scripts for financial services audiences
Develop hooks, angles, and messaging variations for testing
Collaborate with video editors on creative production
Use AI tools to accelerate copywriting while maintaining quality
Set up tracking, pixels, and conversion events
Configure Calendly integrations, Zapier automations, and lead routing
Troubleshoot technical issues between ad platforms and client systems

Requirements

What you’ll need

5+ years of experience in paid media, specifically Meta advertising
Experience managing multiple client accounts simultaneously
Proven track record of hitting performance targets and retaining clients
Strong copywriting skills with ability to write compelling ad copy and scripts
Experience with conversion tracking, pixels, and basic marketing automation
Experience in the financial services vertical. Understanding of lead generation and appointment-setting campaigns. Familiarity with video sales letter marketing methodology. Experience with high-ticket, considered purchase funnels.
You take ownership. When something breaks, you fix it. You don't wait for someone to tell you what to do. Strong communicator who can explain performance data to non-technical clients. Detail-oriented but able to move fast. Comfortable with direct client interaction and accountability for results. You want to be the person responsible, not one of three people sharing responsibility.

Benefits

Comp & perks

Paid Time Off (Vacation, Sick & Public Holidays)
Training & Development
Work From Home
Flexible Schedule
Performance Bonus

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

Meta advertisingcopywritingconversion trackingaudience targetingbid strategiescampaign optimizationperformance reportinglead generationappointment settingvideo sales letter marketing

Soft Skills

communicationownershipdetail-orientedclient relationship managementproblem-solvingaccountabilitystrategic thinkingcollaborationadaptabilitytime management