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Content Strategist
Client CommandContent Strategist optimizing marketing content for automotive dealerships. Analyzing campaign data, guiding fulfillment, and ensuring OEM-compliant campaigns drive engagement and leads.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in content strategy and marketing compliance, with a strong ability to analyze campaign performance and provide actionable insights. Proficient in managing cross-department communication and ensuring adherence to advertising guidelines.
Highest-signal resume keywords
Content StrategyData AnalysisMarketing ComplianceClient CommunicationCampaign Performance Analysis
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Data AnalysisMarketing StrategyContent Performance AnalysisCampaign ManagementMarketing Order Fulfillment
Soft Skills
CommunicationCollaborationFlexibility
Tools & Technologies
Microsoft OutlookMicrosoft WordMicrosoft ExcelAdobe Design Programs
Industry Keywords
Marketing Best PracticesAdvertising GuidelinesOEM ComplianceAutomotive VerticalCustomer Service
About the role
Key responsibilities & impact- Make strategic content recommendations to Dealer Services Account Executives and clients
- Work closely with Dealer Services Account Executives to understand client requests and deliver key insights to clients
- Analyze reports to uncover insights that improve content performance in future campaigns
- Analyze and tailor marketing incentives
- Manage cross-department campaign content communication
- Translate between the sales team and campaign operation teams
- Learn, interpret, and apply OEM compliance regulations
- Initiate the QA process for marketing campaigns
- Analyze content campaign performance monthly
- Complete daily fulfillment tracking documentation
- Create and place marketing orders and guide them through fulfillment by internal teams
- Ensure marketing complies with state, federal, and manufacturer guidelines
- Serve as a content expert and occasionally communicate expertise directly to clients
- Perform other duties within the scope of the role
Requirements
What you’ll need- Experience working in Microsoft products including Outlook, Word, and basic Excel data entry
- College degree or equivalent experience in the marketing/advertising industry
- Knowledge of general marketing/advertising best practices
- Ability to work flexible hours outside of 9am–5pm when necessary, especially during the first half of the calendar month
- Live within a commutable distance of headquarters in Alpharetta, GA
- Attend the office at least 1–2 days per month
- Preferred: Experience working in the automotive vertical
- Preferred: Experience in customer service, sales, and/or account management
- Preferred: Experience working in Adobe design programs
- Preferred: Knowledge of advertising guidelines and/or co-op requirements across automotive OEMs
- Preferred: Experience using multiple advertising media channels (digital, social, email, direct mail, phone calls, etc.)
- Preferred: Experience performing data analysis to draw conclusions and make recommendations
Benefits
Comp & perks- 100% company-sponsored health insurance starting on your first day of employment
- 401k
- Paid Time Off (starting at 15 days per year)
- Volunteer Time Off (one paid day off per year to volunteer)
- 10 paid holidays
- Hybrid/remote work environment