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Growth Marketing Strategist
ClickUpGrowth Marketing Strategist at ClickUp focusing on AI-driven lifecycle marketing and conversion optimization. Collaborates with teams to enhance customer journey and maximize impact in product innovation.
About the role
Key responsibilities & impact- Broadcast ClickUp's innovation to the market: ensure every major feature launch makes the biggest splash possible and maintain a drumbeat that signals velocity to customers and prospects alike.
- Translates complex product capabilities (AI agents, convergence, ambient AI) into customer value stories that resonate, convert, and make competitors feel generic.
- Architect AI-powered marketing systems: automated content production, intelligent segmentation, predictive lifecycle triggers, and clear attribution across the funnel.
- Partner with product, growth, and acquisition teams to ensure cohesive customer journeys from first touch through expansion.
- Design and run conversion experiments across the full funnel (landing pages, email, in-app, pricing pages) at 3-5x the velocity of a traditional marketer. Own landing page structure, testing, and scalable page production using AI.
- Own lifecycle and in-app messaging end-to-end: onboarding, activation, retention, expansion, and win-back flows across email and product surfaces. Master triggers, placement, frequency, and rapid experimentation within the product to teach users the highest-leverage features at the right moment.
Requirements
What you’ll need- 7-10+ years in growth/lifecycle/performance marketing
- Deep expertise in at least two: lifecycle marketing, conversion optimization, funnel strategy, email/nurture programs
- Exceptional copywriting and messaging skills (portfolio of high-converting copy required)
- Proven experimentation track record with quantified business impact. Data fluent: comfortable with cohort analysis, attribution modeling, and analytics-driven decision-making.
- Must already operate at 3-5x output through AI-powered workflows, not one-off prompts, actual systems. Should be able to demo exactly how AI changes their strategy, not just their speed.
- Self-directed: identifies the highest-leverage opportunities and executes without detailed direction or approval chains
Benefits
Comp & perks- Equity
- 401k
- Health, Dental, and Vision insurance
- Spending accounts
- Life & Disability
- Paid parental leave
- Flexible paid time off
- Enhanced employee assistance program
- Employee wellness stipend
- Professional development stipend
ATS Keywords
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Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
Lifecycle MarketingConversion OptimizationFunnel StrategyEmail MarketingCohort AnalysisAttribution ModelingAI-Powered WorkflowsExperimentationAnalytics-Driven Decision-MakingHigh-Converting Copy
Soft Skills
Self-DirectedStrategic ThinkingExecution