ClickTech

Head of Performance Marketing

ClickTech

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $120,000 per year

Job Level

Lead

About the role

  • Own the end-to-end performance marketing strategy and paid media budget across all core acquisition channels.
  • Set, track, and optimise against clear KPIs including CAC, CPA, ROAS, LTV:CAC, payback period, and blended performance.
  • Act as the senior performance partner to Marketing, Product, CRO, Lifecycle, and Data teams to align messaging, funnels, and growth priorities.
  • Lead and challenge external agency partners to continuously improve efficiency, scale, and testing velocity.
  • Design and execute the roadmap to build an in-house performance team, including hiring, structure, and capability development.
  • Translate performance data into clear insights and recommendations for senior stakeholders.
  • Partner closely with creative and content teams to drive a high-performing, insight-led creative pipeline.
  • Champion the use of AI and automation to enhance targeting, bidding, creative workflows, and decision-making.
  • Oversee (and remain hands-on with) the planning, launch, scaling, and optimisation of paid campaigns across: Meta (Facebook & Instagram), Google Search & YouTube, Microsoft Ads, TikTok Display and retargeting.
  • Own the experimentation and testing roadmap across audiences, creatives, formats, placements, and bidding strategies.
  • Work closely with CRO and Lifecycle teams to improve onboarding, trial-to-paid conversion, retention, and upsell performance.
  • Monitor competitor activity, platform changes, and emerging channels to identify new growth opportunities.
  • Own performance reporting in partnership with Marketing Ops and Analytics. Build and maintain daily, weekly, and monthly dashboards covering growth and efficiency metrics.

Requirements

  • 6+ years experience in performance marketing, ideally within high-growth SaaS, subscription, or digital products (B2C and/or B2B).
  • Proven success owning and scaling high 6–7 figure paid media budgets with clear commercial outcomes.
  • Deep, hands-on expertise across Meta Ads, Google Ads, YouTube, and at least one emerging channel (e.g. TikTok or LinkedIn).
  • Strong understanding of CAC, LTV, blended CPA, payback, and full-funnel attribution.
  • Experience scaling into new markets (Europe, Americas, or ROW).
  • Strong technical knowledge of GA4, GTM, Segment, UTMs, and performance data pipelines.
  • Experience building, leading, and developing high-performing performance marketing teams.
  • Commercially minded, proactive, and highly accountable — someone who brings momentum, not excuses.
  • Comfortable operating in fast-growth environments where systems are evolving and ownership is expected.
  • Genuinely passionate about performance marketing, experimentation, and scale.
  • Bonus: Experience with AI-driven media tools, creative testing frameworks, or direct-response funnel optimisation.
Benefits
  • A high-impact leadership role with real ownership and visibility.
  • The opportunity to scale a global EdTech & AI platform with strong product-market fit.
  • Competitive salary plus performance-based bonus tied to growth outcomes.
  • A collaborative, ambitious environment where your ideas and execution directly shape the business.
  • Remote-first working with flexibility.
  • The Gift of the 5th: smash your work in 4 days, get the 5th day off.
  • £150 home office setup allowance.
  • Flexible hours (start as late as 11am, finish as early as 4pm).
  • Focus Fridays: if you’ve achieved your weekly goals in 4 days, take the 5th off.
  • 25 days holiday (pro-rata for 4-day week).
  • Buy up to 5 additional holiday days.
  • Work anywhere in the world for up to 1 month.
  • Family-friendly, inclusion-conscious policies.
  • Personal development and career progression.
  • Health Cash Plan & Mental Health First Aiders.
  • Salary sacrifice pension.
  • Company-funded socials.
  • Company performance-related bonus.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
performance marketingpaid media strategyKPI trackingCACCPAROASLTV:CACpaid campaign optimisationfull-funnel attributionexperimentation and testing
Soft Skills
leadershipcollaborationcommunicationproactiveaccountabilityadaptabilityinsight-drivenstrategic thinkingteam developmentcommercial mindset