Head of CRM

Click&Boat

Head of CRM owning end-to-end lifecycle strategy for renters and boat owners at Click&Boat. Leading CRM team to accelerate user engagement and revenue streams.

Posted 5/23/2026full-timeBarcelona • 🇪🇸 SpainLeadWebsite

Tech Stack

Tools & technologies

Tableau

About the role

Key responsibilities & impact

Define and execute the global CRM lifecycle strategy across all customer segments (renters and boat owners), from onboarding and consideration to booking, post-navigation, and reactivation.
Lead, mentor, and grow a team of 3 CRM specialists, setting clear objectives aligned with company goals and building a culture of experimentation and accountability.
Own the automation roadmap: improve existing lifecycle scenarios, design new ones, and continuously optimise through A/B testing and data analysis to maximise incremental revenue and user engagement.
Plan and execute manual campaigns and go-to-market communications (early booking waves, feature announcements, promotional offers) across markets and languages.
Drive complex segmentation and personalization leveraging user behavior data, working closely with Data and Tech teams to extract more lifetime value from our user base.
Manage channel mix strategy across email, push notifications, and SMS — and evaluate new channels such as in-app messaging to expand reach and effectiveness.
Own the CRM budget (~€400K including team and tooling), ensuring efficient resource allocation and measurable ROI on every initiative.
Evaluate and potentially lead a CRM platform migration, including vendor selection, implementation, and integration with our tech stack.
Design and launch a customer loyalty program to drive repeat bookings and long-term engagement.
Stay ahead of industry trends, particularly around AI-driven personalization, and identify opportunities to integrate new technologies into the CRM function.

Requirements

What you’ll need

8+ years of experience in lifecycle marketing, CRM, or retention roles, ideally in a marketplace, e-commerce, or consumer tech environment.
3+ years of experience managing a team, driving performance through coaching, prioritization, and clear goal-setting.
Deep hands-on experience with marketing automation platforms (Braze or similar).
Data-obsessed and analytically rigorous: you build and read dashboards (Tableau or equivalent), design experiments, and turn user data into actionable insights.
Strong technical acumen, familiarity with HTML, basic coding, and data tools.
A doer and problem-solver with a massive bias for action.
Excellent stakeholder management skills: you collaborate effectively with Product, Tech, Data, and business teams while minimizing dependencies.
Full proficiency in English is required.

Benefits

Comp & perks

5 additional days off
Extensive internal training
Lunch vouchers (Cobee)
Gym partnerships (Andjoy)
Boat licence offered and exclusive discounts on your next boat trips
Breakfast every Tuesday morning
Team building activities

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

lifecycle marketingCRMretentionmarketing automationA/B testingdata analysissegmentationpersonalizationHTMLdata tools

Soft Skills

leadershipmentoringcoachinggoal-settingproblem-solvingstakeholder managementcollaborationaccountabilitycommunicationbias for action