Senior CRO Strategist

Clever Digital Marketing

Senior Performance CRO Strategist leading A/B and multivariate tests for optimizing conversion rates. Collaborating with teams at Clever Digital Marketing specializing in home improvement companies.

Posted 5/25/2026full-timeRemote • 🇨🇦 CanadaSenior💰 CA$90,000 - CA$100,000 per yearWebsite

About the role

Key responsibilities & impact

Own CRO strategy and experimentation roadmap across a portfolio of client accounts
Identify conversion bottlenecks and optimization opportunities using quantitative and qualitative research
Develop testing hypotheses informed by paid media performance, traffic intent, user behaviour, and funnel analysis
Plan, launch, manage, and analyze A/B and multivariate tests across landing pages and funnels
Collaborate with Paid Media teams to align landing page strategy with ad messaging, audience intent, and campaign goals
Work closely with the Paid Media and Development teams to execute experiments efficiently and accurately
Analyze test performance and translate findings into actionable recommendations and future testing opportunities
Manage testing prioritization across accounts based on impact, opportunity size, and business goals
Maintain organized experimentation documentation, reporting, and testing learnings
Contribute to CRO processes, frameworks, and operational improvements as the department scales
Identify opportunities to improve CRO workflows, experimentation processes, and operational efficiency through AI and automation
Use AI tools to accelerate research, hypothesis generation, analysis, documentation, and experimentation workflows

Requirements

What you’ll need

4+ years of CRO or landing page optimization experience
Agency experience preferred
Strong experience building and managing A/B and multivariate testing programs
Experience optimizing landing pages for Paid Social and Paid Search traffic
Strong understanding of conversion psychology, user behaviour, and direct response marketing principles
Experience with platforms such as Unbounce, VWO, Convert, GA4, Hotjar, or similar tools
Comfortable working within no-code landing page builders and collaborating on technical implementations
Strong analytical and problem-solving skills with the ability to turn data into strategic action
Experience using AI tools and automation workflows to improve experimentation, research, or operational efficiency
Excellent communication and organizational skills
Ability to manage multiple accounts, priorities, and experimentation roadmaps simultaneously
Proactive, collaborative, and solution-oriented mindset
Bonus Experience
Experience with HTML/CSS or technical troubleshooting
Experience working closely with Paid Media teams
Experience in web or product design, using tools like Figma or Sketch
Experience with UX principles or heuristic evaluations
Experience contributing to CRO frameworks, systems, or process development
Experience mentoring or supporting junior team members

Benefits

Comp & perks

Competitive compensation package
A fully remote work environment with a Vaughan, ON office for in-person collaboration
3 weeks of paid vacation
Group Benefits: Health, Dental & more!
Company-provided MacBook computer
Home Office Budget to get you started
Work Abroad Policy: Need a new working environment? Our work abroad policy supports this!

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

CROA/B testingmultivariate testinglanding page optimizationconversion psychologyuser behaviour analysisdirect response marketingHTMLCSSUX principles

Soft Skills

analytical skillsproblem-solving skillscommunication skillsorganizational skillscollaborative mindsetproactive mindsetsolution-oriented mindsetability to manage multiple prioritiesmentoring skillsdocumentation skills