Clever Digital Marketing

People Operations

• Maintain and optimize our HRIS (Leapsome & Deel), employee files, and compliance documentation. Support Head of People and people leaders by assisting with the accurate and confidential documentation of employee relations matters, maintaining records, and tracking follow-ups.
• Support employee onboarding and offboarding processes across teams.
• Help maintain people programs, policy updates, performance tracking, and employee engagement initiatives.
• Assist in the administration of learning and development programs, including scheduling training sessions, tracking participation, managing course materials, and coordinating vendor relationships.
• Assist with internal HR-related queries with discretion and accuracy. Escalate HR-related queries and concerns to the Head of People as needed.
• Coordinate benefits administration, including enrollment, changes, renewals, and employee communications.
• Review, analyze and prepare regular reports on employee engagement survey feedback.
• Conduct regular HRIS data audits to ensure data integrity, and accuracy.
• Adhoc Talent Acquisition support for vacation coverage.
• Serve as point person for the management of our Toronto office, maintaining a well-equipped, organized, productive, and welcoming workspace. Assist in tracking office-related expenses and supporting the Finance team with basic budget reconciliation for office operations.
• Coordinate office logistics including team events, catering, supplies, equipment, office improvement initiatives, and in-person meeting support.
• Manage the efficient ordering, tracking, and timely shipping of essential office supplies and branded logo merchandise for clients, employees and company events.
• Support hybrid workplace initiatives to improve work life for all Clever Digital Marketing team members and assist in coordinating in-person team gatherings.
• Serve as the primary point of contact for basic IT support for office equipment (e.g., printers, projectors, meeting room tech), escalating complex issues to the IT department.

People Operations Specialist

Customer Success Manager

• Performance Reviews: Deliver performance marketing insights across Search & Social platforms through full funnel metrics from lead generation to ROAS
• Client Relationship Management: Serve as the primary point of contact for a portfolio of clients with significant advertising budgets, ensuring their concerns are addressed promptly and maintaining an open, ongoing dialogue, going above & beyond to drive value to your clients’ operations.
• Strategic Consultation and Performance Review: Facilitate bi-weekly Zoom consultations with clients, focusing on analyzing campaign performance, addressing any challenges, and providing strategic recommendations. Using your expertise in performance marketing and business acumen, you’ll guide clients through complex issues, offering tailored solutions through a consultative approach to enhance their overall business outcomes.
• Business Goals Alignment and Growth Strategy: Use a deep understanding of each client's business objectives to proactively identify and pursue opportunities for account growth and expansion. Collaborate closely with clients to develop strategies that drive results.
• Internal Coordination and Team Collaboration: Work effectively with internal teams, including Senior Meta & PPC Media Buyers, the Director of Marketing, and the Client Success Team Lead, to deliver personalized marketing services. Ensure clear communication and coordination among all parties, including media buying teams, for effective execution of client campaigns.
• Industry Insights and Client Education: Stay informed about the latest marketing trends, particularly in Meta Ads and Google Ads. Share these insights with clients, aiding them in making informed decisions and maintaining competitiveness.
• Client Satisfaction and Advocacy: Monitor and maintain high levels of client satisfaction, addressing issues proactively with a focus on retention and loyalty. Act as a vocal advocate for clients within Clever Digital Marketing, ensuring their needs and feedback are central to ongoing improvement efforts.
• Professional Development and Knowledge Enhancement: Continuously seek opportunities to enhance your understanding of marketing platforms, industry best practices, and client management strategies. This ongoing learning enables you to offer increasingly valuable insights to clients.
• Operational Excellence in Client Success Department: Play a key role in building and maintaining efficient systems, processes, and procedures within the Client Success Department, guaranteeing consistent quality in work output.

Senior Client Success Manager

Performance Marketing

• Launch and manage multiple client campaigns on Facebook, Instagram and other paid social platforms for mid and high-tier clients, ensuring that all campaigns meet or exceed their KPIs
• Continuously optimize ad performance with CDM best practices and through innovative campaign strategies, audience segmentation, and creative iteration to maximize ROI
• Regularly analyze campaign performance data to identify trends, insights, and areas for improvement. Use data-driven strategies to enhance campaign effectiveness
• Work closely with the Performance Marketing Manager and Senior Specialist to identify tactics to improve struggling accounts
• Proactively identify and pursue opportunities to scale successful campaigns and optimize underperforming ones
• Use data-driven insights to make informed decisions on budget allocation and targeting strategies
• Craft high-converting copy to support ad campaigns, landing page conversion rates & video campaign performance
• Manage a Meta/TikTok ad budget ranging between $150,000 and $300,000 per month of performance spend
• Scripting for ad copy, creatives, and different messaging in your advertorials
• Collaborate with our Creative team to improve video ad campaigns
• Collaborate with the CSM team to identify and resolve high-level issues

Performance Marketing Specialist

• Serve as the primary point of contact for your portfolio, building trust through proactive communication and consistency.
• Respond promptly to client questions, simplifying complex topics and ensuring alignment and clarity on next steps.
• Guide clients through challenges with confidence, empathy, and a solution-oriented approach.
• Demonstrate strong client management presence: calm, composed, clear, even in fast-paced, high-pressure moments.
• Analyze Facebook and Google campaign performance across the funnel from lead generation through SQL (Sales Qualified Leads) and revenue indicators.
• Diagnose bottlenecks, identify trends, and translate complex data into simple, actionable insights.
• Present performance reviews that drive clarity, direction, and next steps.
• Lead bi-weekly client calls focused on performance reviews and strategic alignment while ensuring every call delivers clarity, direction, and meaningful next steps.
• Advise clients on operational improvements that impact lead quality, speed-to-lead, sales cadence, and conversion performance.
• Tailor guidance to each client’s goals, growth stage, and unique challenges.
• Maintain strong portfolio retention by delivering consistent value and anticipating risks early.
• Identify upsell and cross-channel opportunities in collaboration with Senior CSMs and Team Lead.
• Anticipate and champion scalable client growth through proactive thinking and ideation, improving the client experience, and positioning the agency as a true strategic partner.
• Partner with Meta and PPC media buyers to align on insights, opportunities, and challenges.
• Support cross-department communication to ensure smooth execution and timely updates.
• Escalate challenges quickly and constructively, contributing clarity and structure rather than noise.
• Stay current on paid media best practices, industry trends, and home improvement nuances.
• Participate in ongoing CSM training sessions, process improvements, and department-wide initiatives.