Clever Digital Marketing

Performance Marketing

• Launch and manage multiple client campaigns on Facebook, Instagram and other paid social platforms for high-tier clients, ensuring that all campaigns meet or exceed their KPIs
• Manage high-value client accounts, ensuring all campaign objectives are met or exceeded
• Develop and implement tailored strategies to meet client objectives, leveraging in-depth platform knowledge
• Monitor and analyze campaign performance metrics, making data-driven optimizations to improve results
• Provide guidance and support to junior team members, helping them to develop their skills and improve campaign outcomes
• Proactively identify and pursue opportunities to scale successful campaigns and optimize underperforming ones
• Use data-driven insights to make informed decisions on budget allocation and targeting strategies
• Create and implement robust A/B testing frameworks to continuously optimize campaign performance
• Craft high-converting copy to support ad campaigns, landing page conversion rates & video campaign performance
• Manage a Meta/TikTok ad budget ranging between $200,000 and $400,000 per month of performance spend
• Scripting for ad copy, creatives, and different messaging in your advertorials
• Collaborate with our Creative team to improve video ad campaigns
• Collaborate with the CSM team to identify and resolve high-level issues

Senior Performance Marketing Specialist

Account Executive

• Serve as the primary strategic partner for up to 3–5 enterprise clients ($500K+/month ad spend), driving performance, alignment, and strategic direction.
• Act as the primary executive-level advisor for enterprise clients, driving performance, alignment, and strategic direction.
• Proactively push client thinking and agency performance, challenging assumptions and guiding toward scalable profitability.
• Lead data-driven performance reviews, highlighting insights from ROAS, CPL and conversion rates, to down-funnel sales metrics.
• Anticipate client needs, staying several steps ahead with proactive communication and clear recommendations.
• Build deep, trust-based relationships with VP and C-suite leaders.
• Guide clients with confidence and empathy, challenging thinking when needed to drive results.
• Own account retention, growth, and revenue forecasting.
• Identify opportunities for cross-channel growth and lead upsell conversations with credibility.
• Forecast risks early and course-correct quickly, aligning internal teams to deliver solutions.
• Lead renewal and expansion conversations with clarity and confidence.
• Diagnose funnel performance across paid search, paid social, landing pages, and CRM pathways to uncover root causes and optimization opportunities.
• Partner with analytics and media teams to connect marketing data to business outcomes.
• Translate complex performance data into clear, actionable insights (not just reports) that drive executive-level decisions for your clients.
• Lead cross-functional teams across media, creative, CRO, and analytics to deliver high-impact, performance-driven campaigns.
• Model extreme ownership, proactive initiative, and clarity under pressure — the behaviours that build client and team confidence.
• Take full ownership of all client meetings, ensuring every touchpoint demonstrates strategic progress and delivers clear value through actionable insights, data analysis, and well-structured narratives.
• Operate with a builder’s mindset — identify gaps, create resources, and develop frameworks or tools that enable scalable delivery without waiting for direction.
• Mentor and develop the account team, helping refine processes and contributing to the continued evolution of CDM’s Enterprise Unit.

Account Director, Enterprise Unit

• **The Opportunity**
• CDM is seeking a Vice President of Paid Search to lead the overall operations, strategy, and future direction of one of the most strategically important divisions in the company. This role is built for a leader with a never-ending passion for Paid Search; someone who lives and breathes SEM, understands the complexity of performance ecosystems, and excels at navigating the constantly evolving landscape of search marketing.****
• You’ll be the architect of a best-in-class department— shaping the systems, people, processes, and strategic direction that define how CDM delivers performance at scale. Your leadership will set the pace and standards for our A-player environment, championing a culture of performance excellence, clarity, accountability, and high output, while striking a balance with the empathy and support needed to build healthy, motivated, and high-performing teams.****
• This is a role for a true builder — a strategic operator who has scaled teams, led seven-figure spend lead-generation programs, and built systems that create predictable performance in high-stakes environments. You will transform ambiguity into structure, guide with presence and authority, and partner closely with executive leadership to shape the future of CDM’s Paid Search offering.****
• Strong experience leading seven-figure monthly spend, especially in lead generation, is essential for success in this role.

Senior Performance Marketing Specialist

Account Director, Enterprise Unit

VP of Paid Search