Clever Digital Marketing

Performance Marketing

• **The Opportunity**
• CDM is seeking a Vice President of Paid Search to lead the overall operations, strategy, and future direction of one of the most strategically important divisions in the company. This role is built for a leader with a never-ending passion for Paid Search; someone who lives and breathes SEM, understands the complexity of performance ecosystems, and excels at navigating the constantly evolving landscape of search marketing.****
• You’ll be the architect of a best-in-class department— shaping the systems, people, processes, and strategic direction that define how CDM delivers performance at scale. Your leadership will set the pace and standards for our A-player environment, championing a culture of performance excellence, clarity, accountability, and high output, while striking a balance with the empathy and support needed to build healthy, motivated, and high-performing teams.****
• This is a role for a true builder — a strategic operator who has scaled teams, led seven-figure spend lead-generation programs, and built systems that create predictable performance in high-stakes environments. You will transform ambiguity into structure, guide with presence and authority, and partner closely with executive leadership to shape the future of CDM’s Paid Search offering.****
• Strong experience leading seven-figure monthly spend, especially in lead generation, is essential for success in this role.

VP of Paid Search

Conversion Rate Optimizer

• Own CRO strategy and experimentation roadmap across a portfolio of client accounts
• Identify conversion bottlenecks and optimization opportunities using quantitative and qualitative research
• Develop testing hypotheses informed by paid media performance, traffic intent, user behaviour, and funnel analysis
• Plan, launch, manage, and analyze A/B and multivariate tests across landing pages and funnels
• Collaborate with Paid Media teams to align landing page strategy with ad messaging, audience intent, and campaign goals
• Work closely with the Paid Media and Development teams to execute experiments efficiently and accurately
• Analyze test performance and translate findings into actionable recommendations and future testing opportunities
• Manage testing prioritization across accounts based on impact, opportunity size, and business goals
• Maintain organized experimentation documentation, reporting, and testing learnings
• Contribute to CRO processes, frameworks, and operational improvements as the department scales
• Identify opportunities to improve CRO workflows, experimentation processes, and operational efficiency through AI and automation
• Use AI tools to accelerate research, hypothesis generation, analysis, documentation, and experimentation workflows

Senior CRO Strategist

Video Editor

• Edit and produce high-performing short-form ad creatives for Meta, TikTok, Instagram, and Display using Adobe Premiere Pro, After Effects, and related Adobe Creative Cloud tools
• Develop thumb-stopping creatives optimized for engagement, lead generation, and conversion.
• Translate creative performance data (CTR, hook rate, watch time) into actionable editing improvements.
• Collaborate with Media Buyers and other creative stakeholders to refine ad concepts and ensure our content remains aligned with performance goals.
• Lead the post-production process from initial edit to final delivery, including cutting footage, adding music and sound effects, colour grading, and implementing motion graphics
• Collaborate with marketing teams to develop and refine video concepts that align with our advertisement strategies and conversion goals
• Utilize B-roll footage, sound design, captions, and other advanced editing techniques to enhance storytelling and viewer retention
• Utilize emerging AI-powered tools (e.g., Runway, Luma Labs, Google Veo, ElevenLabs, Sora) to improve creative storytelling and workflow efficiency.
• Ensure all video content is produced within deadlines and meets our quality standards
• Export video projects in required formats and resolutions, ensuring they meet quality standards before final submission
• From time to time, develop long-form content for internal and external resources

Ad Creative Video Editor

Director

• Serve as the executive leader responsible for the end-to-end performance marketing function, including Paid Media and Client Services.
• Partner with the COO and executive team to define and execute the long-term strategic vision for Clever Digital Marketing.
• Contribute to company-wide planning, growth initiatives, and operational leadership as part of the executive leadership team.
• Own the company-wide performance marketing strategy, ensuring best-in-class execution across Paid Search, Paid Social, and emerging channels.
• Identify and champion new growth levers, technologies, platforms, and optimization frameworks that improve lead quality and drive client revenue.
• Ensure our performance marketing programs remain data-driven, scalable, and aligned with evolving platform and industry changes.
• Maintain deep familiarity with major advertising platforms including Google Ads, Meta Ads, and Microsoft Advertising.
• Oversee the Client Services function, ensuring exceptional client delivery, retention, and account growth.
• Establish systems that tightly integrate Client Services and Paid Media, aligning teams around shared performance and business outcomes.
• Support senior client relationships with strategic oversight and executive presence.
• Drive initiatives that increase client retention, satisfaction, and expansion opportunities.
• Architect and scale the organizational structure across Paid Media and Client Services, ensuring clarity in leadership layers and responsibilities.
• Lead and mentor a large, multi-disciplinary team of directors, managers, and specialists.
• Build strong leadership pipelines through coaching, mentorship, and succession planning.
• Create ascension systems that enable employees to grow into leadership roles.
• Lead quarterly and annual planning cycles for media strategy, departmental priorities, and performance forecasting.
• Develop and refine scalable SOPs, quality assurance systems, marketing playbooks, and operational frameworks.
• Work closely with Operations and Analytics teams to implement systems that improve performance visibility and decision-making.
• Ensure teams operate with clear processes, strong accountability, and consistent performance standards.
• Oversee performance reporting and forecasting across all paid channels and client portfolios.
• Ensure teams leverage data and analytics to continuously improve campaign performance and client outcomes.
• Establish clear KPIs and performance benchmarks across departments.
• Partner closely with Operations, Analytics, and Executive Leadership to scale internal systems and infrastructure.
• Support new business initiatives and agency growth opportunities through strategic leadership and expertise.

VP of Paid Search

Senior CRO Strategist

Ad Creative Video Editor

Managing Director, Performance