Clever Digital Marketing

Managing Director, Performance

Clever Digital Marketing

full-time

Posted on:

Location Type: Hybrid

Location: Vaughan • Canada

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Job Level

Lead

About the role

  • Serve as the executive leader responsible for the end-to-end performance marketing function, including Paid Media and Client Services.
  • Partner with the COO and executive team to define and execute the long-term strategic vision for Clever Digital Marketing.
  • Contribute to company-wide planning, growth initiatives, and operational leadership as part of the executive leadership team.
  • Own the company-wide performance marketing strategy, ensuring best-in-class execution across Paid Search, Paid Social, and emerging channels.
  • Identify and champion new growth levers, technologies, platforms, and optimization frameworks that improve lead quality and drive client revenue.
  • Ensure our performance marketing programs remain data-driven, scalable, and aligned with evolving platform and industry changes.
  • Maintain deep familiarity with major advertising platforms including Google Ads, Meta Ads, and Microsoft Advertising.
  • Oversee the Client Services function, ensuring exceptional client delivery, retention, and account growth.
  • Establish systems that tightly integrate Client Services and Paid Media, aligning teams around shared performance and business outcomes.
  • Support senior client relationships with strategic oversight and executive presence.
  • Drive initiatives that increase client retention, satisfaction, and expansion opportunities.
  • Architect and scale the organizational structure across Paid Media and Client Services, ensuring clarity in leadership layers and responsibilities.
  • Lead and mentor a large, multi-disciplinary team of directors, managers, and specialists.
  • Build strong leadership pipelines through coaching, mentorship, and succession planning.
  • Create ascension systems that enable employees to grow into leadership roles.
  • Lead quarterly and annual planning cycles for media strategy, departmental priorities, and performance forecasting.
  • Develop and refine scalable SOPs, quality assurance systems, marketing playbooks, and operational frameworks.
  • Work closely with Operations and Analytics teams to implement systems that improve performance visibility and decision-making.
  • Ensure teams operate with clear processes, strong accountability, and consistent performance standards.
  • Oversee performance reporting and forecasting across all paid channels and client portfolios.
  • Ensure teams leverage data and analytics to continuously improve campaign performance and client outcomes.
  • Establish clear KPIs and performance benchmarks across departments.
  • Partner closely with Operations, Analytics, and Executive Leadership to scale internal systems and infrastructure.
  • Support new business initiatives and agency growth opportunities through strategic leadership and expertise.

Requirements

  • 10-15+ years of experience in performance marketing, with deep expertise in Paid Search and Paid Social.
  • 8+ years of senior leadership experience, including managing senior leaders such as Directors, Group Directors and VP’s.
  • Proven experience overseeing large-scale paid media programs with $10M+ monthly spend.
  • Experience managing large teams of 50+ employees across multiple functions.
  • Agency experience leading both media strategy and client services delivery.
  • Strong operator with a track record of building scalable processes, systems, and organizational structures.
  • Demonstrated ability to mentor and elevate senior leaders and department heads.
  • Exceptional strategic thinking combined with strong operational execution.
  • Experience integrating paid media, CRO, and creative to drive measurable growth.
Benefits
  • Competitive base salary + performance-based bonuses
  • Flexible remote work environment with option for in-person collaboration (Vaughan, ON)
  • Group Benefits - Medical, Dental, Vision, RRSP/401k Plan w/matching, more.
  • Company-provided MacBook computer
  • Home office budget and Clever merch delivery to get you started
  • Work Abroad Policy: Need a new working environment? Our work abroad policy supports this!
  • The chance to shape and grow a high-performing Enterprise team
  • A culture of performance and respect where the best work happens with extreme ownership and accountability meets collaboration.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
performance marketingPaid SearchPaid Socialdata-driven marketingcampaign performanceKPI establishmentperformance forecastingscalable processesoptimization frameworksclient retention
Soft Skills
strategic thinkingoperational executionmentorshipleadershipteam buildingclient relationship managementcoachingaccountabilitycommunicationplanning