Global Integrated Campaign Marketing Lead

Clearwater Analytics

Global campaign marketing lead driving integrated B2B campaigns for Clearwater Analytics’ cloud-native investment-management platform. Converting regional marketing priorities into pipeline through events, digital, and demand generation.

Posted 8/10/2026full-timeNew York City • Idaho, New York • 🇺🇸 United StatesSenior💰 $88,800 - $115,200 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in B2B field marketing and demand generation, with a strong focus on lead generation, campaign execution, and measurement. Proficient in utilizing marketing automation platforms and CRM systems to drive marketing priorities and enhance customer data quality.

Highest-signal resume keywords

B2B Field MarketingDemand GenerationMarketing Automation (Marketo)CRM Systems (Salesforce)Campaign Execution

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Lead GenerationCampaign ExecutionMarket ResearchAnalyticsBudget ManagementEmail MarketingDigital MarketingSEOSEMStrategic Planning

Soft Skills

CommunicationCollaborationInfluencing

Tools & Technologies

MarketoSalesforceClearwater Analytics

Industry Keywords

B2B MarketingDemand GenerationLead QualificationPipeline VelocityReportingDashboards

Tech Stack

Tools & technologies

SFDC

About the role

Key responsibilities & impact

Run the campaigns program to meet regional goals and capture market opportunity
Shape local campaign themes, messaging, assets, and calls-to-action with US Marketing, Sales, and external experts
Execute integrated tactics including events, roundtables, email, webinars, social, SEO/SEM
Liaise with local sales, product, and external experts to execute marketing priorities and programs
Track results, manage lead qualification, and own the handover process to Inside Sales
Influence active-pipeline deals through ongoing marketing activity and accelerate pipeline velocity
Deliver timely, accurate reporting and dashboards using Marketo and Salesforce
Monitor and improve customer-data quality and completeness in Clearwater Analytics databases

Requirements

What you’ll need

Bachelor's degree in Marketing, Business, or Communications
3+ years of B2B field marketing and demand generation experience, particularly lead generation, nurturing, campaign execution, and measurement
Hands-on experience with marketing automation platforms (Marketo or similar) and CRM systems
SFDC experience a plus
Experience across market research/analytics, strategic planning, campaign development, budget management, events, email/nurturing, digital, and social/SEO/SEM

Benefits

Comp & perks

health/vision/dental insurance
401(k)
PTO
parental leave
medical leave
STD/LTD insurance benefits