Digital Marketing Manager
Clearwater Analytics
full-time
Posted on:
Location Type: Office
Location: New York City • New York • United States
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Salary
💰 $85,000 - $120,000 per year
About the role
- Own the website strategy and performance as a revenue-producing asset
- Define site architecture, page strategy, and conversion paths aligned to financial-services buyer journeys
- Partner with brand, product marketing, and content teams to ensure messaging is clear, compliant, and conversion-driven
- Continuously optimize UX, navigation, and CTAs to support long, high-consideration buying cycles
- Lead end-to-end SEO strategy across technical SEO, on-page optimization, internal linking, and content structure
- Define and execute an AEO strategy to ensure strong visibility across AI-powered search and answer platforms
- Own inbound funnel performance from website visit → MQL → SQL → pipeline contribution
- Design and run revenue programs and experimentation to improve conversion efficiency and lead quality
- Partner with RevOps and Sales to ensure inbound leads are properly scored, routed, and followed up on
- Build clear, executive-ready dashboards and performance narratives
Requirements
- 7 + years of experience in digital marketing, with meaningful experience in financial services and/or B2B SaaS Technology
- Proven success driving inbound pipeline and revenue impact from websites and organic channels in complex buying environments
- Deep expertise in SEO and strong working knowledge of AEO and AI-driven discovery
- Experience working in regulated or trust-driven industries where accuracy and credibility matter
- Hands-on experience with CMS platforms, WordPress required, analytics tools (GA4, Search Console), SEO tooling, and experimentation platforms
- Strategic, analytical, and commercially minded — able to operate independently and influence at a senior level
- BA/BS Required.
Benefits
- Business casual atmosphere
- Team focused culture that promotes innovation and ownership
- Access cutting edge investment reporting technology and expertise
- RSUs as well as employee stock purchase plan and 401k with match
- PTO and volunteer time off to give back to the community
- Defined and undefined career pathways allowing you to grow your own way
- Work from anywhere 3 weeks out of the year
- Work from home Fridays
- Maternity and paternity leave
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
SEOAEOdigital marketingconversion optimizationwebsite strategysite architectureon-page optimizationanalyticsinbound marketingrevenue programs
Soft Skills
strategic thinkinganalytical skillscommercial mindsetindependenceinfluencecollaborationcommunicationleadershipproblem-solvingcreativity