ClearSource BPO

Paid Ads Specialist

ClearSource BPO

full-time

Posted on:

Location Type: Hybrid

Location: Sandton • South Africa

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About the role

  • Develop, execute, and optimize paid advertising campaigns across Google PPC, 6Sense, LinkedIn Ads, and Meta
  • Monitor, analyze, and report on campaign performance to identify optimization opportunities
  • Generate a minimum of 10+ marketing-qualified leads (MQLs) per month by Q4 2025
  • Manage budgets strategically to reduce CPA by at least 15%
  • Increase qualified website traffic by 30% and maintain an average CTR of 3.5% or higher
  • Collaborate closely with the Head of Marketing, Marketing Director, Market Development Manager, and other stakeholders
  • Conduct A/B testing to improve ad creatives, messaging, and targeting
  • Leverage 6Sense intent data to refine audience segmentation and targeting strategies
  • Stay current with digital advertising trends, including the ethical use of AI to improve workflows and outcomes

Requirements

  • Proven experience managing paid campaigns across Google, LinkedIn, Meta, and display networks
  • Hands-on expertise with 6Sense intent-based targeting and workflows
  • Strong analytical skills with a history of improving ROI and campaign performance
  • Experience with A/B testing and conversion rate optimization (CRO)
  • Familiarity with HubSpot CRM or similar marketing platforms
  • Excellent communication and collaboration skills
  • Ability to work independently while coordinating with a US-based manager
  • Strong attention to detail and proactive problem-solving mindset
Benefits
  • Opportunities for professional growth and skill development
  • Remote-first role with occasional onsite requirements in Sandton (SA)
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
Google PPCLinkedIn AdsMeta Ads6SenseA/B testingconversion rate optimizationcampaign performance analysisaudience segmentationbudget managementdigital advertising trends
Soft Skills
analytical skillscommunication skillscollaboration skillsattention to detailproblem-solving mindsetindependencestrategic thinkingoptimization mindset