Develops complex media strategy, planning, execution and reporting for clients across all media channels and platforms
Create media schedules and plans that integrate and support overarching program/client goals with media goals
Monitor the media marketplace to stay abreast of trends, identify opportunities and emerging issues, and understand new technologies and consumer reaction
Conducts large scale research to create customized strategic media plans across various objectives, audiences, budgets, geos, targeting, etc.
Oversee all media vendor relationships, media negotiations, and contractual agreements, partnering with other managers as needed
Present media plans and strategies for internal and external stakeholders to gain buy-in and support
Build relationships with media vendors; negotiate the best possible rates to maximize campaign value
Monitor media campaigns, implement strategic and informed optimizations for increased performance
Develop, track and report media success metrics
Building and maintaining online dashboards.

Requirements

Bachelor’s degree in digital media, marketing, or a related field.
A minimum of 4 years experience in digital marketing.
Solid knowledge of digital ad best practices
Knowledge of web design and content management systems.
Advanced experience with web analytic tools such as Google Ads and Google Campaign Manager.
Familiarity with paid social media platforms including Facebook, Instagram, and YouTube.
Current knowledge of or willingness to learn Salesforce Marketing Cloud
Knowledge of the latest media trends.
Basic budgeting skills to reconcile paid digital media placements with the available budget.

Benefits

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Applicant Tracking System Keywords

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Hard Skills & Tools

media strategymedia planningmedia executionmedia reportingdigital marketingweb designcontent management systemsweb analyticsbudgetingmedia optimization

Soft Skills

relationship buildingnegotiationpresentationstakeholder engagementstrategic thinkingcommunicationresearchproblem solvingcollaborationadaptability