Clear Lakes Dental Franchise

Marketing

• You'll oversee and manage a wide variety of marketing initiatives, including:
• Digital Marketing
• Manage and optimize Google Ads campaigns
• Monitor conversions, cost per lead, and campaign performance
• Build and improve landing pages
• Analyze website traffic and marketing analytics
• Improve SEO across multiple websites
• Website Management
• Maintain and update WordPress websites
• Create new landing pages
• Update clinic information, provider bios, and marketing content
• Monitor website performance, forms, and user experience
• Creative Marketing
• Design flyers, advertisements, and promotional materials in Canva
• Create recruitment marketing campaigns
• Produce newsletters and email marketing campaigns
• Develop educational marketing content
• Create AI-generated videos using modern marketing tools
• Recruitment Marketing
• Build direct mail campaigns for dentist recruitment
• Manage incoming dentist leads
• Coordinate follow-up campaigns through email, phone, and text
• Maintain CRM pipelines and marketing automations
• Analytics & Reporting
• Track campaign performance
• Review CallRail recordings and marketing data
• Analyze Microsoft Clarity heatmaps and visitor behavior
• Present monthly marketing reports and recommendations
• Identify opportunities to improve marketing ROI
• Brand Growth
• Support new clinic openings
• Assist franchise marketing initiatives
• Create marketing assets for multiple departments
• Help develop new marketing strategies as the company continues to grow

Marketing Manager

Chief Marketing Officer

• Manage and optimize Google Ads campaigns
• Monitor conversions, cost per lead, and campaign performance
• Build and improve landing pages
• Analyze website traffic and marketing analytics
• Improve SEO across multiple websites
• Maintain and update WordPress websites
• Create new landing pages
• Update clinic information, provider bios, and marketing content
• Monitor website performance, forms, and user experience
• Design flyers, advertisements, and promotional materials in Canva
• Create recruitment marketing campaigns
• Produce newsletters and email marketing campaigns
• Develop educational marketing content
• Create AI-generated videos using modern marketing tools
• Build direct mail campaigns for dentist recruitment
• Manage incoming dentist leads
• Coordinate follow up campaigns through email, phone, and text
• Maintain CRM pipelines and marketing automations
• Track campaign performance
• Review CallRail recordings and marketing data
• Analyze Microsoft Clarity heatmaps and visitor behavior
• Present monthly marketing reports and recommendations
• Identify opportunities to improve marketing ROI
• Support new clinic openings
• Assist franchise marketing initiatives
• Create marketing assets for multiple departments
• Help develop new marketing strategies as the company continues to grow

Marketing Director

Data Analyst

Marketing Data Analyst – Fully On-Site

Marketing Coordinator

Social Media Manager

• Manage Facebook, Instagram, LinkedIn, TikTok, and other social platforms
• Plan, create, schedule, and publish engaging content
• Write captions that match our brand voice
• Monitor comments, messages, and audience engagement
• Stay ahead of social media trends, viral content, and emerging platform features
• Research successful healthcare and local business content for inspiration
• Monitor competitors and identify opportunities to grow our brand
• Film videos and capture photos at our clinics and company events
• Create engaging Reels, TikToks, YouTube Shorts, and other short-form content
• Film weekly content with company leadership
• Edit both short-form and long-form videos
• Coordinate with freelance video editors and implement revisions
• Organize and maintain our growing library of marketing assets
• Repurpose existing content into new social media posts
• Monitor Google Reviews across all clinic locations
• Respond professionally to new and updated reviews
• Follow up with clinic leadership regarding customer feedback
• Track and report negative reviews and trends
• Prepare weekly review reports for leadership meetings
• Analyze weekly social media performance
• Recommend new content ideas based on performance data
• Participate in campaign brainstorming and seasonal marketing planning
• Manage employee engagement and internal marketing

Marketing Manager

Marketing Director

Marketing Data Analyst – Fully On-Site

Marketing Coordinator

Social Media Coordinator