Clean Nutraceuticals

Marketing

• Build and optimize comprehensive TikTok marketing plans, including ad campaigns, organic content calendars, and TikTok Shop integrations.
• Manage $1M+ monthly TikTok ad budgets, using TikTok Ads Manager for new customer acquisition and retargeting.
• Oversee TikTok-specific creative production using AI tools (e.g., CapCut, HeyGen) for rapid iteration.
• Oversee our AI content automation system to scale organic content posting to 100k + videos per month.
• Work with our Head of Influencer Marketing to identify, recruit, and manage TikTok creators/influencers for affiliate collabs, whitelisting, and Shop campaigns.
• Leverage Tiktok CRM TikTok-exclusive retention flows, like live sessions, community challenges, and subscription upsells via Shop.
• Leverage TikTok Analytics, Pixel, and third-party tools (e.g., Triple Whale) for real-time reporting.
• Grow our existing TikTok-focused team (media buyers, affiliate managers, community managers, and analysts); mentor on platform best practices and foster a results-driven culture.
• Partner with product, ops, and compliance teams to launch new supplements via TikTok-first campaigns.
• Stay ahead of TikTok algorithm changes, features, and trends in health/supplements marketing.

Director of TikTok Marketing