Marketing Analyst

Clay

Marketing Analyst linking data models, insights, and marketing strategy at Clay. Own reporting and metrics to enhance marketing efforts and drive performance clarity.

Posted 7/29/2026full-timeNew York City • New York • 🇺🇸 United StatesMid-LevelSenior💰 $145,000 - $200,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in marketing analytics, with a strong focus on translating complex data into actionable insights that drive business impact. Proficient in SQL and BI tools, with a deep understanding of the marketing funnel and experience in cross-functional collaboration.

Highest-signal resume keywords

5+ Years Analytics Experience3+ Years Marketing AnalyticsProficient In SQLBI Tool ProficiencyDeep Understanding Of Marketing Funnel

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

SQLPythonData AnalysisFunnel DiagnosticsOperational ReportingData ModelingCampaign Performance AnalysisAnomaly DetectionDashboard DevelopmentComplex Data Set Management

Soft Skills

CuriosityPersistenceAdaptabilityCross-Functional Collaboration

Tools & Technologies

StreamlitHexSigmaGTM EngineeringAnalytics EngineeringClay

Industry Keywords

SAASMarketing FunnelLead FlowAttributionGoalingPerformance Insights

Tech Stack

Tools & technologies

AssemblyPythonSQL

About the role

Key responsibilities & impact

Own the health of the top-of-funnel "assembly line": monitor lead flow end-to-end, identify where leads are leaking, stalling, or being misrouted, and drive tactical fixes with GTM Engineering and marketing.
Diagnose gaps between intended and actual funnel behavior — campaigns not triggering expected follow-up, routing rules dropping leads, conversion stages behaving off-plan — and quantify the impact of each fix.
Build operational reporting and monitoring (alerts, anomaly detection, funnel diagnostics) that drives day-to-day and week-to-week action, surfacing performance insights for leadership.
Ensure that data models, metric definitions, and funnel stage logic accurately reflect how the business actually operates, partnering with Analytics Engineering to close gaps.
Serve as the connective layer between systems builders (GTM Engineering) and data model owners (Analytics Engineering), translating operational findings into pipeline and model improvements.
Feed ground-truth funnel data and channel diagnostics into the attribution and goaling work led by Strategic Finance and GTM leadership.
Provide actionable insights into campaign and channel performance to influence in-flight decisions, not just quarterly strategy reviews.

Requirements

What you’ll need

5+ years of analytics experience, with 3+ years in marketing analytics at a high growth SAAS company
Proven ability to translate data into actions that drive business impact.
Highly proficient in SQL is non negotiable (ideally python too); experience working with large, complex data sets.
Deep understanding of the marketing funnel, from acquisition to retention.
Track record of working cross-functionally with marketing, sales, ops, and analytics engineering teams.
Curiosity and persistence in solving complex problems; adaptability when findings evolve.
Proficiency in BI tooling (Streamlit, Hex, Sigma preferred) with ability to build and own dashboards with compelling visualization
You are AI forward: you can vibe code applications to supplement core tooling, you achieve personal ROI from CLI and agents
Strongly preferred: experience building in Clay

Benefits

Comp & perks

All employees can work for free with world-class coaches who specialize in creativity, management, and more.