Product Marketing – GTM

Clay

Product Marketing Manager at Clay defining marketing strategies to drive revenue. Collaborating with various teams to optimize funnels and advocate for customers' needs.

Posted 4/24/2026full-timeNew York City • California, New York • 🇺🇸 United StatesSeniorLead💰 $180,000 - $230,000 per yearWebsite

About the role

Key responsibilities & impact

Build GTM foundation - Create Clay's core narrative, messaging frameworks, and competitive battlecards so all revenue teams can effectively position and sell our products
Develop buyer insights - Build detailed buyer personas and messaging that converts, plus competitive analysis that helps teams win against key rivals
Enable sales teams - Create training programs, sales assets, and enablement materials that help reps have better conversations and close more deals
Optimize the revenue funnel - Identify where deals get stuck and work with sales to improve conversion through targeted messaging, collateral, and campaigns
Drive customer expansion - Create programs and materials that help existing customers grow their usage and increase their investment in Clay
Build customer advocacy - Develop compelling case studies, success stories, and reference programs that support the sales process
Build systems that work as we grow - Create simple, repeatable processes within Product Marketing that won't break as the company gets bigger
Use AI tools to work smarter - Integrate AI tools (including Clay) to automate routine tasks and make your work more effective

Requirements

What you’ll need

8+ years of professional experience, previous experience in Sales a plus
5+ years of product marketing experience, preferably at high-growth B2B SaaS companies with complex product surface areas
Revenue-focused mindset: Strong understanding of customer buying processes, sales processes, revenue expansion, and the ability to diagnose and optimize a revenue funnel
Exceptional communication skills and the ability to translate complex concepts into simple frameworks and ideas through written and visual presentations, and customer-facing assets
Proven track record as a trusted partner to GTM leaders in building revenue foundations and driving growth initiatives
Strong comfort with prioritizing the highest impact projects in a dynamic, fast-moving environment
Experimentation mindset to utilize AI tools (including Clay) to optimize and scale Product Marketing workflows
Success partnering with Marketing, Sales, and CX organizations, representing the voice of the customer.

Benefits

Comp & perks

All employees can work for free with world-class coaches who specialize in creativity, management, and more.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

product marketingbuyer persona developmentcompetitive analysissales enablementrevenue funnel optimizationcustomer expansion strategiescase study developmentprocess creationAI tool integrationB2B SaaS

Soft Skills

communication skillscollaborationproject prioritizationadaptabilityexperimentation mindsetcustomer advocacyproblem-solvingstrategic thinkingpresentation skillsrelationship building