Clay

Partner Marketing, Data Marketplace

Clay

full-time

Posted on:

Location Type: Hybrid

Location: New York City • New York • United States

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Salary

💰 $130,000 - $200,000 per year

About the role

  • Develop and execute joint marketing campaigns with data partners—webinars, content collaborations, product launches, marketplace promotions
  • Create partner messaging frameworks and positioning that articulate the joint value of Clay + partner data
  • Coordinate partner participation in Clay marketing moments (product launches, events, seasonal campaigns)
  • Build self-serve co-marketing toolkits: one-pagers, case study templates, social copy, listing assets
  • Create and maintain partner-facing resources that help partners position and promote Clay to their audiences
  • Develop internal enablement materials so Clay's GTM teams understand our data partners and can speak to their value
  • Own the partner communications calendar: newsletters, product updates, co-marketing opportunities
  • Design tiered engagement programs that match investment to partner potential (high-touch for top partners, programmatic for the long tail)
  • Track partner marketing engagement and program performance; iterate based on results
  • Partner closely with Product Marketing on positioning and competitive messaging
  • Work with the Data Partnerships team on partner prioritization and relationship context
  • Coordinate with Events, Content, and Demand Gen on partner integration into broader marketing initiatives

Requirements

  • 4-6 years in partner marketing, field marketing, or integrated campaigns—ideally at a B2B SaaS company with a partner ecosystem
  • Experience building scalable marketing programs across multiple partners (not just 1:1 bespoke campaigns)
  • Strong content and copywriting skills: you can write a compelling partner email, a crisp one-pager, and a webinar abstract
  • Project management chops: you can keep multiple campaigns and partners moving simultaneously
  • Comfort with ambiguity and building from scratch—this is a new function and you'll be defining the playbook
  • Bonus: experience in data partnerships, marketplaces, or API/developer ecosystems
Benefits
  • Offers Equity 📊 Check your resume score for this job Improve your chances of getting an interview by checking your resume score before you apply. Check Resume Score
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
partner marketingfield marketingintegrated campaignscontent creationcopywritingproject managementdata partnershipsmarketplacesAPI ecosystemsB2B SaaS
Soft Skills
communicationcollaborationorganizational skillsadaptabilityproblem-solvingcreativitystrategic thinkingattention to detailrelationship managementinitiative