Partner Marketing, Data Marketplace

Clay

Partner Marketing role for a B2B SaaS company driving marketing programs with data partners. Develop joint campaigns, build enablement resources, and strengthen partner relationships.

Posted 4/8/2026full-timeNew York City • New York • 🇺🇸 United StatesMid-LevelSenior💰 $130,000 - $200,000 per yearWebsite

About the role

Key responsibilities & impact

Develop and execute joint marketing campaigns with data partners—webinars, content collaborations, product launches, marketplace promotions
Create partner messaging frameworks and positioning that articulate the joint value of Clay + partner data
Coordinate partner participation in Clay marketing moments (product launches, events, seasonal campaigns)
Build self-serve co-marketing toolkits: one-pagers, case study templates, social copy, listing assets
Create and maintain partner-facing resources that help partners position and promote Clay to their audiences
Develop internal enablement materials so Clay's GTM teams understand our data partners and can speak to their value
Own the partner communications calendar: newsletters, product updates, co-marketing opportunities
Design tiered engagement programs that match investment to partner potential (high-touch for top partners, programmatic for the long tail)
Track partner marketing engagement and program performance; iterate based on results
Partner closely with Product Marketing on positioning and competitive messaging
Work with the Data Partnerships team on partner prioritization and relationship context
Coordinate with Events, Content, and Demand Gen on partner integration into broader marketing initiatives

Requirements

What you’ll need

4-6 years in partner marketing, field marketing, or integrated campaigns—ideally at a B2B SaaS company with a partner ecosystem
Experience building scalable marketing programs across multiple partners (not just 1:1 bespoke campaigns)
Strong content and copywriting skills: you can write a compelling partner email, a crisp one-pager, and a webinar abstract
Project management chops: you can keep multiple campaigns and partners moving simultaneously
Comfort with ambiguity and building from scratch—this is a new function and you'll be defining the playbook
Bonus: experience in data partnerships, marketplaces, or API/developer ecosystems

Benefits

Comp & perks

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Hard Skills & Tools

partner marketingfield marketingintegrated campaignscontent creationcopywritingproject managementdata partnershipsmarketplacesAPI ecosystemsB2B SaaS

Soft Skills

communicationcollaborationorganizational skillsadaptabilityproblem-solvingcreativitystrategic thinkingattention to detailrelationship managementinitiative