ClassWallet

Director, Product Analytics – Strategy

ClassWallet

full-time

Posted on:

Location Type: Remote

Location: United States

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Job Level

Lead

About the role

  • Own the identification, evaluation, and prioritization of adjacent market opportunities surfaced by Sales, Client Success, Product, and other internal teams
  • Lead comprehensive TAM (Total Addressable Market) analysis for each potential market, including sizing, segmentation, competitive landscape, and entry requirements
  • Define what features, capabilities, partnerships, and investments are needed to successfully enter and win in new markets
  • Build and present market expansion business cases to executive leadership and the board
  • Continuously monitor market trends, customer needs, and competitive dynamics to surface new growth vectors
  • Serve as a key voice in setting the strategic direction of the product and solution portfolio
  • Translate market insights, customer feedback, and competitive intelligence into clear product positioning and roadmap input
  • Partner with Product Management to ensure the roadmap reflects both current customer needs and future market opportunities
  • Define and maintain clear Ideal Customer Profiles (ICPs) and buyer personas across existing and target markets
  • Act as the primary liaison between Sales, Client Success, Product, and Marketing to ensure alignment on market direction and priorities
  • Establish a systematic feedback loop to capture and act on insights from the field
  • Present market findings, competitive intelligence, and strategic recommendations to senior leadership on a regular cadence

Requirements

  • 8+ years of experience in product analytics, strategy, or market intelligence roles
  • Proven experience at a growth-stage B2B technology company
  • Deep expertise in TAM analysis, market sizing, and go-to-market strategy
  • Demonstrated ability to influence product direction and roadmap through market insight
  • Strong cross-functional collaborator — able to work fluidly with Sales, Product, and Executive teams
  • Exceptional written and verbal communication skills, including executive-level presentation ability
  • Data-driven decision maker with strong analytical and research capabilities
  • Preferred:
  • Experience in market expansion or new vertical entry at a SaaS or technology company
  • Familiarity with competitive intelligence tools and frameworks (e.g., Crayon, Klue, G2)
  • MBA or advanced degree in business, or a related field
Benefits
  • ClassWallet is a positive, family-oriented team environment.
  • Our focus is on encouragement, positive reinforcement, and gratitude.
  • We work hard and are highly motivated to win but with a healthy perspective on life.
  • We offer an excellent salary and benefits commensurate with experience.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
TAM analysismarket sizinggo-to-market strategyproduct analyticsmarket intelligence
Soft Skills
cross-functional collaborationinfluencecommunicationanalytical skillsresearch capabilities
Certifications
MBA