Director of Demand Generation

ClassLink

Director of Demand Generation responsible for building demand engine and driving qualified leads at ClassLink. Leading campaigns and strategy to support growth objectives in education sector.

Posted 6/25/2026full-timeRemote • 🇺🇸 United StatesLead💰 $130,000 - $160,000 per yearWebsite

About the role

Key responsibilities & impact

Own the demand generation strategy across the funnel, from awareness through marketing-qualified opportunity.
Design and run integrated, multi-touch campaigns that target the right school districts with the right message at the right time.
Build demand programs for new customer acquisition and for expansion into the existing customer base, in partnership with Product Marketing and Customer Marketing.
Own the demand calendar, aligning campaigns to launches, events, and seasonal buying cycles in education.
Own paid media strategy and execution including budget management and return on spend.
Build retargeting and account-based programs that reach high-value districts and re-engage prospects who did not convert.
Turn webinars and events into a systematic pipeline motion with pre-event nurture, live conversion, and structured follow-up.
Optimize the conversion path across landing pages, forms, and digital touch points in partnership with Creative.
Act as a key partner to Sales, Product Marketing, Customer Marketing, and Creative, translating strategy into campaigns that generate pipeline.
Build and optimize nurture sequences, lead scoring, and routing so the right leads reach sales at the right moment.
Build the reporting that answers the central question every week: what did marketing generate, and where did it come from.

Requirements

What you’ll need

Bachelor's Degree is Required
Significant experience (8+ years) in demand generation, growth, or digital marketing, with at least 2+ yrs of experience in a leadership role, managing people.
Deep, hands-on expertise with paid campaigns, ideally on LinkedIN & Reddit
Deep, hands-on expertise with marketing automation and CRM platforms, lead scoring, and attribution.
Proven track record of building demand engines that generated measurable, repeatable pipeline in B2B SaaS or EdTech.
Strong command of paid media, campaign strategy, and conversion optimization across digital channels.
Demonstrated ability to tie marketing activity to pipeline and revenue, and to report it clearly to leadership.
Excellent communication skills: can translate between marketing and sales, write clearly, and present performance with confidence.
Experience leading or mentoring a team, setting clear direction, and holding a high bar for results.
Ability to travel up to 15%.

Benefits

Comp & perks

Generous Paid Time Off : 4+ weeks of vacation and 13+ paid holidays
Parental Leave : 12 weeks fully paid for all parents
Retirement : 401(k) with 0.5:1 company match
Comprehensive Health Coverage : Medical, dental, and vision plans
Insurance : Company-paid life, short-term disability, and long-term disability, plus voluntary options including supplemental life, accident, and pet insurance
Volunteer Time Off: Give back through ClassLink Cares paid volunteer days
Lifelong Learning: Tuition reimbursement for continued education
Growth & Development: Coaching and internal programs to support career and personal growth
Supportive Culture: A workplace that values curiosity, compassion, and continuous learning
Connection & Community: Annual company retreats and team events with bright, fun coworkers

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

demand generationdigital marketingcampaign strategyconversion optimizationlead scoringattributionpaid mediamarketing automationB2B SaaSEdTech

Soft Skills

communicationleadershipteam mentoringstrategic thinkingcollaborationpresentation skillsdirection settingresults orientation

Certifications

Bachelor's Degree