Director of Product Marketing

ClassLink

Director of Product Marketing responsible for product positioning and messaging for ClassLink's EdTech solutions. Leading marketing strategy to drive growth while ensuring clear value propositions for customers and stakeholders.

Posted 6/25/2026full-timeRemote • 🇺🇸 United StatesLead💰 $130,000 - $160,000 per yearWebsite

About the role

Key responsibilities & impact

Own the positioning and messaging for every product in the portfolio, from flagship platforms to new launches.
Develop differentiated narratives that work across audiences: superintendents, school technology directors, data and privacy leaders, and curriculum leaders.
Define and evolve the category story, establishing ClassLink as the leader in the spaces that matter most.
Build the messaging frameworks, value propositions, and proof points that every other team pulls from as the single source of truth.
Own the go-to-market plan for every product and feature launch, from strategy through coordinated execution.
Quarterback cross-functional launches, aligning product, demand generation, creative, customer marketing, and sales around a single timeline and message.
Define audience segmentation, launch sequencing, success metrics, and the handoffs that make a launch feel coordinated inside and outside the company.
Build a repeatable launch framework so every release gets sharper, not slower.
Act as a key partner to Product, Sales, Demand Generation, Customer Marketing, and Creative leaders, translating product strategy into clear go-to-market plans.
Direct creative briefs for product pages, campaigns, and launch assets, ensuring every piece reflects approved positioning.
Provide grounded, honest feedback from the market back into product, marketing, and leadership conversations.
Create the tools that help the field sell: talk tracks, battle cards, objection handling, demo scripts, and one-pagers.
Own competitive intelligence: monitor the market, maintain a living competitive picture, and brief leadership and sales on what is changing and why it matters.
Translate wins, losses, and field feedback into sharper positioning and better tools.
Develop and maintain a deep understanding of how districts buy, who influences the decision, and what each buyer cares about.
Build and refine buyer personas, message maps, and the research that grounds positioning in the customer's reality, not internal language.
Partner with Product on roadmap and pricing decisions, bringing the voice of the buyer into planning early.
Run win/loss analysis and customer research to validate positioning and surface opportunities.

Requirements

What you’ll need

Bachelor’s Degree Required
Significant experience (8+ years) in product marketing, with at least 2+ yrs of experience in a leadership role, managing people.
Proven track record of positioning and launching B2B SaaS or EdTech products that drove adoption, pipeline, and revenue.
Demonstrated ability to write: positioning docs, messaging frameworks, sales tools, and launch narratives that are clear, differentiated, and ready to use.
Strong understanding of B2B SaaS or EdTech go-to-market motions, including how product, marketing, sales, and customer teams work together.
Experience owning competitive intelligence, buyer research, and sales enablement.
Excellent communication skills: can simplify complex products, write with clarity, and present with confidence to internal and external audiences.
Experience leading or mentoring a team, setting clear direction, and holding a high bar for quality.
Travel up to 15% for team meetings and conferences.

Benefits

Comp & perks

Generous Paid Time Off : 4+ weeks of vacation and 13+ paid holidays
Parental Leave : 12 weeks fully paid for all parents
Retirement : 401(k) with 0.5:1 company match
Comprehensive Health Coverage : Medical, dental, and vision plans
Insurance : Company-paid life, short-term disability, and long-term disability, plus voluntary options including supplemental life, accident, and pet insurance
Perks: Volunteer Time Off: Give back through ClassLink Cares paid volunteer days
Lifelong Learning: Tuition reimbursement for continued education
Growth & Development: Coaching and internal programs to support career and personal growth
Supportive Culture: A workplace that values curiosity, compassion, and continuous learning
Connection & Community: Annual company retreats and team events with bright, fun coworkers

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

product marketingB2B SaaSEdTechcompetitive intelligencebuyer researchsales enablementpositioning documentsmessaging frameworkslaunch narrativesgo-to-market strategy

Soft Skills

communication skillsleadershipmentoringteam managementclarity in writingpresentation skillscollaborationstrategic thinkingfeedback provisionaudience segmentation

Certifications

Bachelor’s Degree