Performance Marketing

• Build and execute outbound marketing campaigns that drive awareness and generate qualified pipeline across top U.S. districts
• Define and scale ClassDojo’s MQL engine—building the campaigns, scoring models, and nurture flows that deliver warm, sales-ready leads
• Own integrated campaign execution across email, paid, landing pages, and field strategies
• Create multi-step outbound content packages (e.g. sequences, guides, templates)
• Design and optimize nurture tracks and retargeting campaigns that move leads through the funnel
• Establish lifecycle tracking, attribution dashboards, and conversion reporting across MQL → SQL → Opportunity → Win
• Collaborate with SDR and Sales leadership to align on handoff strategy, lead quality, and performance feedback loops
• Help scale what’s working by building lightweight systems, templates, and repeatable programs

B2B Demand Generation Lead

Campaign Manager, German Speaker

Paid Media Manager

Google Ads & SEO Manager

Performance Marketing Manager – Emerging Media, Channel Innovation

Paid Media Strategist