B2B Product Marketing Lead
ClassDojo
full-time
Posted on:
Location Type: Remote
Location: Remote • California, Connecticut, New Jersey, New York, Washington • 🇺🇸 United States
Visit company websiteSalary
💰 $160,000 - $222,000 per year
Job Level
Senior
About the role
- Lead the full-funnel marketing strategy for ClassDojo for Districts, from positioning and GTM to sales enablement and campaigns
- Shift perception of ClassDojo from a classroom tool to a trusted, secure K–12 communication and engagement platform
- Own go-to-market strategy for 2–3 new district-facing features each year, partnering closely with Product, Sales, and Success
- Build differentiated messaging and materials tailored to district leaders and aligned with the buying cycle
- Develop sales enablement collateral (battlecards, pitch decks, 1-pagers) that measurably improve AE win rates
- Design integrated campaigns across owned, earned, and paid channels—with clear goals and performance metrics
- Create repeatable GTM and launch templates that scale across features, campaigns, and stakeholders
- Establish structured feedback loops with Sales and SDRs to refine what’s working and where to iterate
Requirements
- 8+ years of B2B marketing experience, including 2–3 years owning GTM or full-funnel outcomes
- Experience leading positioning, messaging, and campaign strategy at a high-growth company (ideally startup to scale-up)
- A strong track record of launching B2B features or products and delivering measurable business impact
- Owned campaigns and programs that directly drove revenue, with a track record of generating qualified leads
- Experience enabling AEs and SDRs through clear, high-performing sales assets and messaging
- Deep understanding of how to tailor messaging and GTM to different personas and lifecycle stages
- Operated in fast-moving, cross-functional environments—driving clarity, prioritizing well, and executing quickly
- Thrived in fast-paced, scrappy environments
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
B2B marketinggo-to-market strategycampaign strategysales enablementmessagingpositioningperformance metricslead generationfeature launchbusiness impact
Soft skills
leadershipcross-functional collaborationprioritizationexecutionadaptabilitycommunicationstrategic thinkingfeedback managementproblem-solvingcreativity