Performance Marketing

• Own the B2B demand funnel from awareness to opportunity creation — building integrated campaigns that drive measurable growth in qualified leads and pipeline.
• Design and optimize multi-channel programs, including paid media, email, webinars, events, partnerships, and content syndication.
• Develop and manage the lead nurture strategy, using automation, segmentation, and personalization to increase conversion rates.
• Build and monitor campaign performance dashboards, tracking MQL → SQL → pipeline conversion, CAC, and ROI across channels.
• Collaborate with Sales and Product Marketing to ensure messaging alignment, lead quality, and seamless handoff to sales.
• Test and scale new growth experiments, identifying high-impact levers across channels and customer segments.
• Partner with data and ops to improve attribution, forecasting, and funnel visibility.
• Support go-to-market launches with acquisition strategies that generate awareness and demand within target districts and school systems.

Demand Generation Lead

SMB Campaign Manager

Enterprise Campaign Manager

Senior Paid Social Specialist

Demand Generation Manager

Senior Demand Generation Manager