Senior Paid Social Strategist
Abe
Demand Generation Lead
ClassDojo
full-time
Posted on:
Location Type: Remote
Location: Remote • California, Connecticut, New Jersey, New York, Washington • 🇺🇸 United States
Visit company websiteSalary
💰 $160,000 - $222,000 per year
Job Level
Senior
Tech Stack
SQL
About the role
- Own the B2B demand funnel from awareness to opportunity creation — building integrated campaigns that drive measurable growth in qualified leads and pipeline.
- Design and optimize multi-channel programs, including paid media, email, webinars, events, partnerships, and content syndication.
- Develop and manage the lead nurture strategy, using automation, segmentation, and personalization to increase conversion rates.
- Build and monitor campaign performance dashboards, tracking MQL → SQL → pipeline conversion, CAC, and ROI across channels.
- Collaborate with Sales and Product Marketing to ensure messaging alignment, lead quality, and seamless handoff to sales.
- Test and scale new growth experiments, identifying high-impact levers across channels and customer segments.
- Partner with data and ops to improve attribution, forecasting, and funnel visibility.
- Support go-to-market launches with acquisition strategies that generate awareness and demand within target districts and school systems.
Requirements
- 6–10 years of experience in B2B demand generation, growth marketing, or lifecycle marketing — ideally within SaaS, EdTech, or mission-driven tech environments.
- Proven experience building and scaling full-funnel demand programs that drive measurable revenue impact.
- Expertise with marketing automation, CRM, and analytics tools (HubSpot, Salesforce, Google Analytics, etc.).
- Strong analytical and strategic thinking skills — you can connect creative campaign ideas to hard performance data.
- Experience collaborating cross-functionally with sales, product marketing, and design to bring GTM campaigns to life.
- A builder’s mindset — you’re hands-on, scrappy, and energized by testing, learning, and iterating quickly.
- Passion for education and belief in ClassDojo’s mission to help every child experience an education they love.
Benefits
- Equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status
- Accommodations for disabilities and special needs
- Significant hours overlap with one of the Americas time zones
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
B2B demand generationgrowth marketinglifecycle marketinglead nurture strategycampaign performance trackingmarketing automationCRManalyticsconversion rate optimizationgo-to-market strategies
Soft skills
analytical thinkingstrategic thinkingcollaborationcreativityproblem-solvingadaptabilityhands-on approachtesting and learningcommunicationteamwork
