Senior Product Marketing Manager
Proofpoint
Product Marketing Lead, Consumer
ClassDojo
full-time
Posted on:
Location: California • 🇺🇸 United States
Visit company websiteSalary
💰 $170,000 - $235,000 per year
Job Level
Senior
About the role
- ClassDojo's goal is to give every child on Earth an education they love.
- ClassDojo’s flagship app is the #1 communication app connecting K-12 teachers, children, and families globally.
- We’re looking for a Product Marketing leader to shape the future of ClassDojo Plus, our flagship family subscription product.
- Own positioning, packaging, bundling, go-to-market strategy, and lifecycle campaigns for ClassDojo Plus to drive trial, engagement, retention.
- Lead feature adoption campaigns and run structured experiments to refine framing, packaging, pricing, and growth.
- Collaborate with Product, Design, Data, and Comms and work with urgency and clarity in a fast-moving environment.
Requirements
- 8+ years in product or consumer marketing, with at least 2+ years focused on subscription growth or monetization
- You’ve led positioning and go-to-market strategy across multiple tiers or customer segments
- You’ve driven growth with freemium or tiered pricing models, including feature packaging and bundling, at a scaled, product-led consumer brand
- You’ve successfully marketed freemium and tiered pricing models, with a focus on strategic feature packaging, pricing, bundling, and conversion to paid
- You’ve launched products or features that drove meaningful lifts in conversion, activation, or adoption
- You’ve launched products or features that led to meaningful lifts in conversion, activation, or revenue
- You’ve built high-performing campaigns across owned surfaces (in-app, email, web), without relying on paid media
- You’ve worked in close collaboration with Product, Design, and Data
- You thrive in ambiguity and move with urgency, structure, and clarity
