Product Marketing Lead, Consumer

ClassDojo

full-time

Posted on: 8/25/2025

Origin: • 🇺🇸 United States • California

✨ AI Apply

💰 $170,000 - $235,000 per year

Senior

About the role

ClassDojo's goal is to give every child on Earth an education they love.
ClassDojo’s flagship app is the #1 communication app connecting K-12 teachers, children, and families globally.
We’re looking for a Product Marketing leader to shape the future of ClassDojo Plus, our flagship family subscription product.
Own positioning, packaging, bundling, go-to-market strategy, and lifecycle campaigns for ClassDojo Plus to drive trial, engagement, retention.
Lead feature adoption campaigns and run structured experiments to refine framing, packaging, pricing, and growth.
Collaborate with Product, Design, Data, and Comms and work with urgency and clarity in a fast-moving environment.

8+ years in product or consumer marketing, with at least 2+ years focused on subscription growth or monetization
You’ve led positioning and go-to-market strategy across multiple tiers or customer segments
You’ve driven growth with freemium or tiered pricing models, including feature packaging and bundling, at a scaled, product-led consumer brand
You’ve successfully marketed freemium and tiered pricing models, with a focus on strategic feature packaging, pricing, bundling, and conversion to paid
You’ve launched products or features that drove meaningful lifts in conversion, activation, or adoption
You’ve launched products or features that led to meaningful lifts in conversion, activation, or revenue
You’ve built high-performing campaigns across owned surfaces (in-app, email, web), without relying on paid media
You’ve worked in close collaboration with Product, Design, and Data
You thrive in ambiguity and move with urgency, structure, and clarity