Founding Demand Generation Lead

CLASP

Founding Demand Generation Lead managing Clasp's lead generation engine from strategy to execution. Building a demand generation strategy to drive awareness and convert leads for a mission-driven startup.

Posted 7/30/2026full-timeRemote • 🇺🇸 United StatesSenior💰 $150,000 - $180,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in B2B demand generation strategy, with a focus on building and optimizing marketing funnels, leveraging HubSpot for tracking and reporting, and leading content-driven initiatives to drive lead generation.

Highest-signal resume keywords

B2B Demand GenerationHubSpot ConfigurationLead ScoringFunnel Metrics OwnershipContent Strategy Development

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Demand Generation StrategyFunnel Metrics DefinitionCampaign TrackingLead Volume Target ManagementAttribution Modeling

Soft Skills

LeadershipCollaborationStrategic Thinking

Tools & Technologies

HubSpot

Industry Keywords

Demand FunnelB2B MarketingContent PartnershipsThought LeadershipLead Quality Feedback Loop

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Own Demand Strategy: Design and drive Clasp's full-funnel demand generation strategy, from awareness through meetings booked, across paid, organic, ABM, and partnership channels.
Instrument the Funnel: Own the tracking and reporting of Clasp's demand funnel metrics inside HubSpot: MAL, MQL, SQL and CAC.
Optimize the Infrastructure: Maintain and iterate on the systems and campaign tracking that run the marketing engine, so every campaign has clean, attributable data from launch through close.
Drive Content Demand: Lead Clasp's thought-leadership agenda (white papers, reports, blog, video), webinars, and content partnerships.
Decide which channels reach more of the right audience and drive leads to the team.
Build a documented feedback loop with Sales on lead quality.

Requirements

What you’ll need

5+ years in B2B demand generation, including at least 2 years building a demand engine from zero at a Series B-or-earlier startup.
Demonstrated ability to operate as the sole hands-on marketing hire on a lean team, while being ready to direct a second team member's execution as the function grows.
You defined the funnel stages and metrics yourself; you did not inherit someone else's playbook.
Proven ownership of a lead-volume target, with the numbers to back up attainment, misses included.
Hands-on experience configuring lead scoring, attribution, and campaign tracking inside HubSpot.
A track record of setting channel and content strategy rather than executing someone else's brief.

Benefits

Comp & perks

Competitive cash and equity compensation
Health benefits (health, dental, & vision)
401k
Commuter benefits
Flexible PTO policy
Opportunities to grow and perform in a fast-paced environment alongside a stellar team.