Principal Demand Generation Lead

CLASP

Principal Demand Generation Lead building demand generation engine at Clasp. Responsible for strategy, metrics, and driving qualified sales leads.

Posted 7/30/2026full-timeRemote • 🇺🇸 United StatesSenior💰 $150,000 - $180,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B demand generation strategy, with a strong focus on building and optimizing demand engines from the ground up. Proven ability to lead content strategy and manage metrics within HubSpot to drive lead generation and sales alignment.

Highest-signal resume keywords

B2B Demand GenerationHubSpot ConfigurationLead ScoringContent StrategyFunnel Metrics Ownership

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Demand Generation StrategyLead Volume Target ManagementCampaign TrackingAttributionFunnel Stage Definition

Soft Skills

High AgencyRoll-Up-Your-Sleeves MentalityLeadership

Tools & Technologies

HubSpot

Industry Keywords

B2B MarketingDemand EngineContent PartnershipsThought LeadershipLead Quality Feedback Loop

About the role

Key responsibilities & impact

Design and drive Clasp's full-funnel demand generation strategy
Own the tracking and reporting of Clasp's demand funnel metrics inside HubSpot
Maintain and iterate on the systems and campaign tracking that run the marketing engine
Lead Clasp's thought-leadership agenda (white papers, reports, blog, video), webinars, and content partnerships
Decide which channels reach more of the right audience and drive leads to the team
Build a documented feedback loop with Sales on lead quality.
Operate with high agency and a roll-up-your-sleeves mentality in a lean, early-stage environment.

Requirements

What you’ll need

5+ years in B2B demand generation, including at least 2 years building a demand engine from zero at a Series B-or-earlier startup.
Demonstrated ability to operate as the sole hands-on marketing hire on a lean team, while being ready to direct a second team member's execution as the function grows.
You defined the funnel stages and metrics yourself; you did not inherit someone else's playbook.
Proven ownership of a lead-volume target, with the numbers to back up attainment, misses included.
Hands-on experience configuring lead scoring, attribution, and campaign tracking inside HubSpot.
A track record of setting channel and content strategy rather than executing someone else's brief: you decided where to spend, cut what didn't work, and can quantify the impact of the calls you made.

Benefits

Comp & perks

Competitive cash and equity compensation
Health benefits (health, dental, & vision)
401k
Commuter benefits
Flexible PTO policy
Opportunities to grow and perform in a fast-paced environment alongside a stellar team.