Website Marketing Manager

CLASP

Website Marketing Manager driving strategy and performance for multi-audience website at fintech startup. Collaborating with product and marketing teams to optimize the user experience and growth.

Posted 5/14/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSenior💰 $130,000 - $140,000 per yearWebsite

About the role

Key responsibilities & impact

Drive the site strategy to deliver large-scale inbound growth and exceptional experiences for organic inbound traffic, agentic LLM interactions and channel partnerships
Own a strong POV on how the site should be structured to best serve our multiple audiences
Own the site roadmap and prioritize ruthlessly given resource constraints
Make and defend recommendations on CMS tooling (we're on Sanity today but open to change)
Own SEO and GEO end-to-end: technical health, content strategy, agentic optimization, keyword targeting across B2B and D2C audiences
Build and optimize conversion paths for each audience — employer pipeline, university inquiries, student acquisition
Instrument the site properly: analytics, tracking, attribution; make sure we know what's working
Own the publishing workflow — from brief to live — working with internal stakeholders and external contractors (copywriters, designers, developers) as needed
Collaborate with peers to integrate dynamic content into the website from internal and external sources of truth
Ensure the site reflects Clasp's brand with consistency and quality across every page
Keep content current across a fast-moving policy and product landscape
Manage external contractors and agency relationships as needed
Be the internal point of contact for anything touching the website — eng, marketing, sales, leadership
In collaboration with engineering and information security maintain the reliability and secure operations of the website

Requirements

What you’ll need

4–7 years of experience in digital marketing, web strategy, or growth — with at least some of that owning a website or web channel directly
Demonstrated ability to think architecturally about multi-audience web experiences, not just execute on tasks
Strong working knowledge of SEO and GEO (both technical and content-side)
Experience and excellence with modern CMS platforms — Sanity, Webflow, Contentful, or comparable
Analytically grounded: you use data to make decisions and can build the reporting infrastructure if it doesn't exist
Strong writer and communicator — you'll be writing briefs, making recommendations to leadership, and occasionally writing copy yourself
Proven experience leveraging AI tools to automate manual tasks and research & implement best practices in modern web marketing.

Benefits

Comp & perks

Competitive cash and equity compensation
Health benefits (health, dental, & vision)
Student loan repayment benefits
401k matching
Commuter benefits
Flexible PTO policy
Opportunities to grow and perform in a fast-paced environment alongside a stellar team.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

SEOGEOCMSanalyticsconversion optimizationdata reportingcontent strategykeyword targetingweb strategydigital marketing

Soft Skills

communicationcollaborationleadershiporganizationalanalytical thinkingwritingstrategic thinkingproject managementstakeholder managementproblem-solving