Performance Marketing

• Own the top of funnel; consistently hit monthly MQL and meeting-generation targets.
• Deliver qualified pipeline through integrated, repeatable demand programs.
• Plan, launch, and optimize 2–3 multichannel demand campaigns per month (email, LinkedIn, paid, ABM, events).
• Build account-based marketing strategies for high-priority health systems; develop personalized assets that improve reply rates and accelerate sales cycles.
• Lead the B2B content engine by producing quarterly anchor assets (reports, surveys, white papers) that drive inbound interest and outbound conversion.
• Run pre- and post-event strategies to maximize booth traffic, capture high-intent leads, and convert event lists into meetings.
• Manage B2B digital + paid media (LinkedIn, Google, paid social) to improve CPL/CPM efficiency and reach pipeline goals.
• Own HubSpot dashboards, attribution, and weekly performance insights across campaigns.
• Develop persona-specific messaging and value propositions for healthcare buyers.
• Partner cross-functionally with Sales, Product, and Marketing Leadership to create quarterly GTM briefs and ensure alignment.
• Run rapid test → learn → optimize experimentation cycles to increase conversion and accelerate pipeline growth.

B2B Demand Generation Lead

Campaign Manager

Demand Generation Manager

Performance Marketing Manager

Campaign Manager, Global Integrated Campaigns