Claro Enterprise Solutions

Senior Portfolio Marketing Manager – GTM Strategy

Claro Enterprise Solutions

full-time

Posted on:

Location Type: Remote

Location: Remote • Florida • 🇺🇸 United States

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Salary

💰 $100,000 - $120,000 per year

Job Level

Senior

About the role

  • Create a portfolio hierarchy that aligns with market and buyer needs and supports the business strategy
  • Develop a go-to-market plan to support and grow the portfolio of offerings, including prioritizing and aligning target audiences, crafting effective messaging, and planning campaign strategy
  • Translate the company’s business objectives, market opportunities, and portfolio of offerings into a formal, cohesive go-to-market strategy
  • Partner with leaders across the business (e.g., sales, product, marketing, and customer success) to design an aligned set of strategies, tactics, and resources that achieve corporate objectives
  • Provide insight and support to company leadership to inform the identification and development of new offerings (products, solutions, or services)
  • Understand buyer and customer needs, market trends, and the competitive landscape
  • Create a revenue enablement plan and oversee marketing contributions to drive the adoption of the portfolio in buyer- and customer-facing roles
  • Oversee launch planning for new offerings — including an enterprise-wide process and template — that incorporates products, solutions, and services where applicable
  • Provide leadership, direction, and mentoring to guide the product marketing / vertical marketing staff in their day-to-day activities
  • Formalize processes, measurement tools, and reporting structure to support the portfolio marketing team’s goals
  • Conduct routine assessments of the organization’s go-to-market processes and address performance gaps
  • Serve as our brand ambassador and portfolio voice at events by speaking at our events

Requirements

  • Bachelor’s degree in marketing, business, or a related field required
  • Master's Degree MBA Required
  • 7-9 years In the B2B marketing space, with a minimum of five years in management roles, motivating and leading teams
  • 4-6 years of Advanced experience with product line or business unit management strongly preferred
  • 4-6 years Demonstrated success influencing C-level executives and cross-functional leaders
  • 4-6 years Strong background in business analytics and ability to show impact on revenue growth
  • 4-6 years Demonstrated skills in messaging and positioning offerings
  • 4-6 years of Experience developing thought leadership to enhance a company’s reputation in terms of expertise and innovation
  • 4-6 years Analytical ability to translate quantitative data into insights and actionable recommendations
  • Proficient in English; Spanish is a plus
  • Certified Product Marketing Manager (CPMM)-AIPMM Preferred
Benefits
  • Professional development
  • A culture that celebrates success and diversity
  • Medical, Dental, Vision
  • 16 Holidays, 15 days PTO, 7 sick days
  • 401k with a match and tuition reimbursement

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
go-to-market strategyproduct line managementbusiness analyticsmessagingpositioningthought leadershipdata analysisrevenue enablementcampaign strategymarket analysis
Soft skills
leadershipmentoringcommunicationcollaborationinfluencingstrategic thinkingproblem-solvingorganizational skillsteam motivationcustomer focus
Certifications
Certified Product Marketing Manager (CPMM)