Vice President, Product Marketing – IP

Clarivate

Vice President of Marketing at Clarivate shaping Go-to-Market strategies for IP solutions. Elevating marketing strategies to connect expertise to customer needs and drive innovation.

Posted 7/7/2026full-timeRemote • California • 🇺🇸 United StatesLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in defining and executing Go-to-Market strategies for global Intellectual Property portfolios, with a strong focus on sales enablement, portfolio positioning, and performance metrics. Proven ability to lead high-performing marketing teams and drive revenue growth through effective marketing programs.

Highest-signal resume keywords

Go-To-Market StrategyB2B MarketingSales EnablementPortfolio PositioningGlobal Marketing Leadership

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Market InsightsPerformance MetricsExecutive-Level MessagingCompetitive PositioningMulti-Product GTM Initiatives

Soft Skills

LeadershipCollaborationInspiration

Certifications & Qualifications

Bachelor’s Degree in MarketingAdvanced Degree in Marketing

Industry Keywords

Intellectual PropertyLegal TechnologyResearchAnalyticsWorkflow Solutions

Tech Stack

Tools & technologies

About the role

Key responsibilities & impact

Define and lead the end-to-end Go-to-Market strategy for Clarivate’s global Intellectual Property portfolio
Develop and champion portfolio-level positioning, value propositions, and messaging frameworks
Partner with IP Business Unit and Product leaders to support new product launches
Enable commercial success through sales enablement strategy
Drive marketing programs that contribute to pipeline generation, revenue growth, customer expansion, and retention
Leverage customer, market, and competitive insights to inform persona-based GTM strategies
Establish and monitor clear performance metrics
Build, inspire, and lead a high-performing, global marketing leadership team
Collaborate with Clarivate Brand, Communications, and Events teams

Requirements

What you’ll need

Bachelor’s degree in Marketing, Business, Communications, or a related field
15+ years of experience in global B2B marketing
Proven track record leading multi-product or enterprise-level GTM initiatives
Strong understanding of enterprise sales models
Advanced degree in Marketing, Business, Communications, or a related field (preferred)
Experience marketing Intellectual Property, legal technology, research, analytics, or workflow solutions (preferred)
Experience leading global, matrixed marketing teams across regions and functions (preferred)
Experience developing executive-level messaging, portfolio narratives, and competitive positioning for complex B2B solutions (preferred)

Benefits

Comp & perks

Equal employment opportunities for all qualified persons
Flexible hours to adjust to global time zones