Lifecycle Marketing Manager

Clarius Mobile Health

Lifecycle Marketing Manager driving demand, nurture, email, content, and customer adoption for Clarius Mobile Health’s AI-powered medical imaging solutions.

Posted 8/17/2026full-timeRemote • 🇨🇦 CanadaMid-LevelSenior💰 CA$95,000 - CA$110,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in lifecycle and email marketing, with a strong focus on campaign strategy, execution, and optimization. Proficient in content development, customer journey mapping, and utilizing marketing automation tools to drive engagement and conversion.

Highest-signal resume keywords

Lifecycle MarketingEmail Campaign ManagementContent StrategyMarketing Automation (Marketo)Analytical Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Email MarketingCampaign OptimizationSegmentationBehavioral TriggersCopywritingProject ManagementCustomer JourneysData AnalysisConversion PrinciplesContent Development

Soft Skills

Organizational SkillsCommunication SkillsCreative DirectionCollaborationAdaptability

Tools & Technologies

MarketoCRM SystemsAI ToolsEmail Design SoftwareWebinar Platforms

Industry Keywords

B2B SaaSHealthcare MarketingMedical DevicesCustomer MarketingAccount-Based Marketing

About the role

Key responsibilities & impact

Own and continuously optimize Clarius’ pre-sale nurture strategy and programs
Build lifecycle journeys based on specialty, customer profile, intent, behavior, geography, and buying stage
Develop triggered, re-engagement, and database activation campaigns
Identify prospect stalling points and improve conversion and funnel progression using Sales and customer insights
Own the annual, quarterly, and monthly email calendar
Lead campaigns end-to-end, including audience definition, briefing, messaging, copy, creative direction, launch, measurement, and optimization
Build scalable email processes and reusable campaign formats
Evaluate emerging lifecycle channels, including SMS
Partner with Marketing Operations on technical builds, segmentation, testing, deliverability, consent, and compliance
Develop integrated campaigns across email, content, webinars, events, product launches, Sales outreach, paid media, and other channels
Lead campaign orchestration for Account-Based Marketing programs
Build event and webinar acquisition and follow-up programs
Own content and editorial calendars
Write Clarius blog content and repurpose content across email, nurture, webinars, events, social, and Sales follow-up
Translate complex clinical and technical information into customer-focused messaging
Partner with Creative on email and campaign asset design and customer experience
Build post-purchase marketing communications with Customer Experience
Develop campaigns supporting feature awareness, product adoption, education, and resources
Support product and feature launches for existing customers
Build programs for expansion, upsell, and upgrades
Establish continuous testing across nurture, email, content, customer marketing, and campaigns
Measure engagement, MQL conversion, funnel progression, product adoption, pipeline influence, and revenue, using insights to improve performance

Requirements

What you’ll need

4+ years of experience in lifecycle, email, CRM, content, or integrated campaign marketing
Exceptional copywriting and editing skills
Hands-on experience owning email and lifecycle campaigns from strategy through execution, testing, and optimization
Strong understanding of nurture, segmentation, personalization, behavioral triggers, and customer journeys
Experience marketing across email, content, webinars, events, product launches, and Sales activation
Exposure to both product and SaaS offerings
Strong understanding of content strategy, email design, UX, and conversion principles
Experience briefing or directing creative
Experience with Marketo or a similar marketing automation platform
Strong analytical, organizational, and project management skills
Ability to manage multiple audiences, campaigns, calendars, and stakeholders
Comfortable building processes and bringing structure to a fast-moving environment
Ability to use AI tools for ideation, content development, analysis, and execution
Healthcare, medical devices, or ultrasound experience is nice to have
Experience marketing to highly specialized professional audiences is nice to have
B2B SaaS background with customer marketing at scale is nice to have

Benefits

Comp & perks

Flexible hours
Comprehensive benefits package available from the first day
Paid volunteer days during working hours
Professional Development Program with financial support for programs, seminars, conferences, and courses