CLARITY

Demand Generation Lead

CLARITY

full-time

Posted on:

Location Type: Hybrid

Location: Munich • Germany

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Job Level

Lead

Tech Stack

CloudOracle

About the role

  • Build and implement a complete SDR process from scratch
  • Manage the lead pipeline, including lead generation, qualification, and handover to Account Executives
  • Track, analyze, and optimize performance metrics and lead quality
  • Collaborate with marketing and sales leadership to align strategies for pipeline growth
  • Conduct initial customer and partner qualifications and present the company profile
  • Stay up to date on industry trends, competitors, and sales developments, particularly in AI and enterprise solutions
  • Represent the company at industry conferences and events
  • Continuously improve sales processes and lead quality
  • Implement best practices and standardization for the SDR team
  • Coach and mentor new SDRs and junior sales staff.

Requirements

  • More than 7 years of experience in B2B/enterprise sales
  • At least 5 years in SDR/BDR or business development roles
  • Proven experience building and scaling SDR processes
  • Strong skills in lead qualification, storytelling, objection handling, and negotiation
  • Hands-on experience with CRM systems (Salesforce, HubSpot, SAP Sales Cloud)
  • Experience selling enterprise software (SAP, Salesforce, Microsoft, Oracle)
  • Ability to analyze and optimize team performance and lead quality
  • Experience defining and tracking sales KPIs and metrics
  • Excellent presentation and communication skills
  • Fluent in English (C1+); Russian is an advantage. German/French is a plus
  • Proactive mindset, self-initiative, and the ability to take full ownership.
Benefits
  • Hybrid working model
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
lead qualificationstorytellingobjection handlingnegotiationsales KPIsperformance metricsSDR process buildingsales process optimizationenterprise software sales
Soft Skills
presentation skillscommunication skillsproactive mindsetself-initiativeownershipcoachingmentoring