Clarion Events

Marketing Operations Manager – FTC 12 Months

Clarion Events

contract

Posted on:

Location Type: Hybrid

Location: London • 🇬🇧 United Kingdom

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Job Level

Junior

Tech Stack

SQL

About the role

  • Develop and refine audience segmentation strategies to optimise campaign performance and event engagement.
  • Oversee the creation and enhancement of audience segments used for targeting, personalization, and lifecycle campaigns.
  • Ensure all data entry points support accurate reporting, attribution, and segmentation in line with the established taxonomy and data protocols.
  • Oversee ongoing data hygiene efforts and establish best practices for data management efficiency.
  • Liaise with the Data team to connect and align data fields across platforms, ensuring optimal usage of data in campaigns and reporting.
  • Guide campaign managers in establishing reliable conversion tracking throughout the lead lifecycle.
  • Own the end-to-end tracking strategy, ensuring GTM, OneTrust, and GA4 implementations are robust, accurate, and scalable.
  • Supervise the configuration, testing, and deployment of GTM containers, GA4 events, and privacy-compliant tagging structures.
  • Enforce consistent tagging practices for marketing teams and external partners, following the company’s UTM framework.
  • Aligns with business objectives and KPIs to optimise the marketing measurement roadmap and support organisation goals.
  • Deliver and maintain interactive PowerBI dashboards covering event performance, customer behaviour, database health, and Google Analytics channel performance.
  • Run bi-weekly sessions with the Marketing team to report on KPI tracking, data trends, key actionable insights, and strategic recommendations based on targets.
  • Lead post-event analysis reports and present findings to key stakeholders.
  • Drive web optimisation by analysing customer behaviour and trends using tools such as Hotjar and Microsoft Clarity.
  • Ensure marketing practices comply with relevant regulations, including GDPR, and maintain adherence to the latest guidance.
  • Implement new data privacy policies and regulations as required.
  • Liaise with the Group Privacy Manager to establish best practices in data capture.
  • Manage the workload and development of the Senior Marketing Operations Executive.
  • Provide regular feedback through 1-to-1 meetings.
  • Report and collaborate with the EMEA Head of Marketing Operations to align best practices, adopt new technologies, and leverage cross-sector benchmarking.

Requirements

  • Experience in marketing automation and CRM technology (Pardot, Salesforce desired).
  • Proficiency in marketing and reporting platforms (GA4, Salesforce, Power BI desired).
  • Experience in operational benchmarking and metrics including acquisition rates, conversion rates, database growth, lead nurture, engagement, MQL/SQL.
  • Meticulous attention to detail, ensuring accuracy in deliverables.
  • Strong organizational and time management skills – able to manage multiple projects simultaneously.
  • Confident communicator with excellent verbal and written communications skills and the ability to translate complexity into simplicity.
  • Strong critical thinking and problem-solving skills.
  • Familiarity with data privacy regulations such as GDPR.
  • Proven ability to learn new tools and software quickly and independently.
  • Insight obsessed - driven to understand ‘why’ and takes the initiative to identify trends and gaps that others may look past to uncover new routes to success.
Benefits
  • 25 days’ holiday plus bank holidays
  • End of year wellbeing shutdown (closed for the last week of the year)
  • Celebration day off (e.g. birthday, Diwali, Eid, etc)
  • Summer Hours in August (3pm finish on Fridays)
  • Helping Our World (HOW) Days – one paid day per quarter to carry out charity work
  • Pension Scheme
  • Private Medical Insurance
  • Health Cash Plan
  • Wellbeing Library (MYNDUP)
  • Mentoring Programme
  • Subsidised Café
  • Season Ticket Loan
  • Cycle to Work Schemes
  • Free on-site gym and shower facilities
  • Free eyesight tests
  • Free flu vaccination – offered on site once a year for all employees

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
audience segmentationcampaign performance optimizationdata managementconversion trackingGTMOneTrustGA4Power BIdata privacy compliancemarketing automation
Soft skills
attention to detailorganizational skillstime managementcommunication skillscritical thinkingproblem-solvinginitiativeanalytical skills